Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Based on our record, Avo seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Avo — Simplified analytics release workflow. Single-source-of-truth tracking plan, type safe analytics tracking library, in-app debuggers, data observability to catch all data issues before you release. Free for 2 workspace members and 1 hour data observability lookback. - Source: dev.to / almost 3 years ago
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