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Attribution VS Marketo

Compare Attribution VS Marketo and see what are their differences

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Attribution logo Attribution

Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Attribution Landing page
    Landing page //
    2021-09-15
  • Marketo Landing page
    Landing page //
    2023-07-17

Attribution videos

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How to Use Linear Attribution in Google Ads 🤓

More videos:

  • Review - 13 Attribution Theories: Part 1
  • Demo - Littledata Google Analytics and Attribution Tool Demo and Review | Ecommerce Tech

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Attribution and Marketo)

Attribution

Marketo

Marketing Platform
100 100%
Marketing Platform
0% 0
Email Marketing
3 3%
Email Marketing
97% 97
Marketing Automation
2 2%
Marketing Automation
98% 98
CRM
9 9%
CRM
91% 91

User comments

Share your experience with using Attribution and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Attribution and Marketo

Attribution Reviews

Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
Next, we’re appealing to businesses that want to know the real value of their touchpoints. Which touchpoints are responsible for the most clicks and conversions? Attribution attempts to answer this question with multi-touch attribution models and tools.
Source: medium.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Attribution and Marketo, you can also consider the following products

Bizible - Bizible's digital marketing analytics and attribution software helps your B2B business bridge data across all channels so you can optimize campaigns for maximum ROI.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

LeanData - LeanData helps companies develop account based marketing and target account seling strategies.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Allocadia - Allocadia is a budgeting, planning & marketing performance management software that helps marketers be revenue-driven.

Pardot - Salesforce B2B marketing automation

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