Software Alternatives, Accelerators & Startups

ArcGIS VS Google Marketing Platform

Compare ArcGIS VS Google Marketing Platform and see what are their differences

ArcGIS logo ArcGIS

ArcGIS software is a data analysis, cloud-based mapping platform that allows users to customize maps and see real-time data ranging from logistics support to overall mapping analysis.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • ArcGIS Landing page
    Landing page //
    2023-03-22
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

ArcGIS videos

What is ArcGIS?

More videos:

  • Review - ArcGIS Data Reviewer: An Introduction
  • Review - ArcGIS Data Reviewer: Integrating Data Quality Control into Web Applications

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to ArcGIS and Google Marketing Platform)
Maps
100 100%
0% 0
Surveys
0 0%
100% 100
Mapping And GIS
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

Share your experience with using ArcGIS and Google Marketing Platform. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare ArcGIS and Google Marketing Platform

ArcGIS Reviews

18 Top Google Places API Alternatives for Points of Interest Data in 2022
If you’re an ArcGIS user, you can use its geocoding service to search for a location and return complete addresses. You can also use it to search for name of a business within a specific distance from a location or find places by category name.
Source: traveltime.com
The Top 10 Alternatives to ArcGIS
GIS software is a powerful tool that enables for the presentation, collection, manipulation, management, and analysis of spatial data. It is therefore no surprise that it is used in such a variety of industries ranging from transportation and infrastructure, to environmental planning and disaster response. Currently, ArcGIS is one of the world-leading GIS software available,...
27 Differences Between ArcGIS and QGIS – The Most Epic GIS Software Battle in GIS History
Wonderful write up. It would really go a along way to introduce new users to the two softwares. My view however is that Arcgis has more capabilities, i am not saying arcmap now, i mean arcgis(Arcmap, Arc Scene, Arc Catalog, ArcPro and Arcgis Online all of which you could get for 100 dollars. (Arcgis for Personal Use). But looking at the cost means if it would have been free...
3 open source alternatives to ArcGIS Desktop
If you've ever worked with geographic data on the desktop, chances are that you used Esri's ArcGIS application in at least part of your work. ArcGIS is an incredibly powerful tool, but unfortunately, it's a proprietary product that is designed for Windows. Linux and Mac users are out of luck unless they want to run ArcGIS in a virtualized environment, and even then, they're...
Source: opensource.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ArcGIS mentions (0)

We have not tracked any mentions of ArcGIS yet. Tracking of ArcGIS recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: about 3 years ago

What are some alternatives?

When comparing ArcGIS and Google Marketing Platform, you can also consider the following products

QGIS - QGIS is a desktop geographic information system, or GIS.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Mapbox - An open source mapping platform for custom designed maps. Our APIs and SDKs are the building blocks to integrate location into any mobile or web app.

Google Forms - Simple web forms from Google.

Google Maps - Find local businesses, view maps and get driving directions in Google Maps.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.