Software Alternatives & Reviews

Aprimo VS Marketo

Compare Aprimo VS Marketo and see what are their differences

Aprimo logo Aprimo

Aprimo's leading Digital Asset Management Software & MRM System allow you to optimize your marketing processes, brand assets, and digital content resources.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Aprimo Landing page
    Landing page //
    2023-09-28
  • Marketo Landing page
    Landing page //
    2023-07-17

Aprimo videos

Aprimo DAM Overview: What is Digital Asset Management Software?

More videos:

  • Review - Aprimo Productivity Management Overview
  • Review - Aprimo Productivity Management

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Aprimo and Marketo)
Brand Management
100 100%
0% 0
Email Marketing
0 0%
100% 100
Digital Asset Management
100 100%
0% 0
Marketing Automation
0 0%
100% 100

User comments

Share your experience with using Aprimo and Marketo. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Aprimo and Marketo

Aprimo Reviews

We have no reviews of Aprimo yet.
Be the first one to post

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing Aprimo and Marketo, you can also consider the following products

Bynder - Bynder is a cloud-based digital asset management solution for marketing professionals looking to simplify how they manage digital content via one central portal.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Asset Bank - None

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Cloudinary DAM - Cloudinary DAM is an all-in-one solution that covers the gap between assets management and delivery, offering creative, marketing, and development teams to maximize the value of assets or maximize the workflow of teams.

Pardot - Salesforce B2B marketing automation