Appzi is focused on building a web based user feedback platform that enables SaaS companies to collect product feedback, right from within their website or app. Companies can present a feedback button, link, or specific event to trigger focused feedback surveys to their end users. That feedback can then be managed by the entire design or development team through a collaborative effort using the Appzi feedback management portal.
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Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
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