Software Alternatives, Accelerators & Startups

AppTweak VS AppFollow

Compare AppTweak VS AppFollow and see what are their differences

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AppTweak logo AppTweak

AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores.

AppFollow logo AppFollow

AppFollow is an integrated solution that makes monitoring, analyzing, and elevating your app's reputation easy.
  • AppTweak homepage
    homepage //
    2025-03-14
  • AppTweak Screenshot of AppTweak tool
    Screenshot of AppTweak tool //
    2025-03-14

AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, ASA Campaign Management, Review Management, and Market Intelligence. We empower app marketers with tools, data, and services to make informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, a deep-learning language model trained on app store data. This technology, combined with unparalleled support, makes AppTweak the trusted partner for leaders such as Uber, Zynga, and Paypal.

  • AppFollow Organic dashboard
    Organic dashboard //
    2024-04-25
  • AppFollow AI replies
    AI replies //
    2024-04-25
  • AppFollow Reply to reviews
    Reply to reviews //
    2024-04-25
  • AppFollow Agent Performance
    Agent Performance //
    2024-04-25
  • AppFollow Semantic analysis
    Semantic analysis //
    2024-04-25

AppFollow, the world’s leading AI-powered Review Management platform, offers a unique solution to manage user reviews, analyze user sentiment, and improve your app’s visibility. With AppFollow, you can harness the power of user feedback to keep your app visible in the app stores and climb the rankings.

The product suite includes:

  • One platform review management across all major app stores
  • Review management automation, tagging, and AI responses
  • Detailed analytics on user reviews, sentiment, app ranking, and competitors
  • Integrations with major services like Zendesk, Salesforce, Tableau, Helpshift and many others
  • Expert consultation team ready to help with app growth, audits, and market strategy

AppFollow is trusted by over 70,000 clients, including AppQuantum, Azur Games, Bitmango, Discord, Disney Streaming Services, Easybrain, Flo, G5, Game Insight, Gameloft, Huuuge Games, Kolibri Games, Lazada, Playrix, Riot Games, TechStyle Fashion Group, T-Mobile, Wargaming, and Zynga. See more here: https://appfollow.io/customers

Learn more about AppFollow and how it can help your apps reach the top ranks and maintain a happy user base by visiting our website: https://appfollow.io/

AppTweak

$ Details
paid Free Trial €55.0 / Monthly
Release Date
2014 January
Startup details
Country
Belgium
City
Brussels
Founder(s)
Olivier Verdin
Employees
100 - 249

AppFollow

$ Details
freemium
Release Date
2015 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Anatoly Sharifulin
Employees
50 - 99

AppTweak features and specs

  • 12 Keyword Research Tools
    Find new keyword ideas for your app & create keyword lists in seconds
  • App Market Intelligence
    Explore mobile trends, generate deep insights with the most accurate download and revenue data, and find new growth opportunities
  • App Reviews Manager
    Leverage AI and automation to reply to reviews and gain insights.
  • Apple Search Ads tool
    Leverage advanced keyword research, competitor intelligence, and automation to maximize ROAS for Apple Search Ads
  • App Growth Consulting Services
    Powered by our in-house mobile growth experts and the industry-leading ASO platform, we’ll join forces with your team to solve your biggest app marketing challenges.

AppFollow features and specs

  • Comprehensive Analytics
    AppFollow provides extensive app performance metrics and detailed analytics, which can help users understand their app’s performance and user reviews in depth.
  • Review Management
    The platform offers robust review management tools, allowing users to monitor, analyze, and respond to user feedback directly from the dashboard, making customer interaction more streamlined.
  • Keyword Tracking
    AppFollow includes keyword tracking features that help users improve their app's visibility by identifying the most effective keywords for their app’s ASO strategy.
  • Competitor Analysis
    Users can track competitors' apps and get insights into their performance and strategies. This helps in making informed decisions to stay ahead in the market.
  • Integrations
    AppFollow supports integration with various tools and platforms like Slack, Zendesk, and others, facilitating smoother workflow and collaboration.

Possible disadvantages of AppFollow

  • Pricing
    The service can be quite expensive, especially for startups and small businesses that might find the cost prohibitive.
  • Complexity
    The platform can be complex to navigate for new users, with a steep learning curve that might require additional time and resources to fully utilize.
  • Customization Limitations
    Some users have noted that there are limitations in customizing reports and dashboards, which might not cater to all specific business needs.
  • Limited Free Plan
    The free plan offers very limited functionalities, which may not be sufficient for users who need more comprehensive features and insights.
  • Support Response Time
    There have been instances where users reported slower response times from customer support, which can be a drawback in time-sensitive situations.

Analysis of AppFollow

Overall verdict

  • Overall, AppFollow is highly regarded, especially by app developers and marketing teams looking for a centralized solution to manage app performance and user feedback. It offers a broad range of tools that cater to various facets of app development and marketing, making it a versatile choice for those in need of detailed analytics and effective review management.

Why this product is good

  • AppFollow is considered a valuable tool for app developers and marketers because it provides comprehensive app tracking, analytics, and review management. It helps users monitor app store performance, gather user feedback, and optimize app visibility with features like keyword tracking and ASO tools. Users appreciate its user-friendly interface and integration capabilities with platforms such as Slack, Zendesk, and others.

Recommended for

  • Mobile app developers
  • Product managers
  • Marketing teams
  • ASO specialists
  • Customer support teams focusing on app feedback

AppTweak videos

ASO Intelligence [Product Demo]

More videos:

  • Demo - Overview of AppTweak ASO Tool demo on Goalie App
  • Review - Burning ASO Questions with AppFollow, AppTweak, App Radar, Mobile Action, and AppMasters
  • Review - 🚀🚀 APPTWEAK RESEARCH TOOL REVIEW
  • Review - 33 Questions with AppTweak - Meet Our Team

AppFollow videos

ASO Tool for Keyword Research (AppFollow Review)

More videos:

  • Review - Intro to AppFollow Review Management Tools
  • Review - AppFollow and Slack Integration for App Review Management

Category Popularity

0-100% (relative to AppTweak and AppFollow)
App Store Optimization (ASO)
App Reviews
16 16%
84% 84
Developer Tools
0 0%
100% 100
Marketing Tools
100 100%
0% 0

Questions and Answers

As answered by people managing AppTweak and AppFollow.

What makes your product unique?

AppTweak's answer

In essence, AppTweak combines powerful ASO tools with a focus on ease of use, competitive intelligence, and continuous improvement, making it a unique and valuable resource for app developers and marketers looking to optimize their apps for success in the app stores.

Why should a person choose your product over its competitors?

AppTweak's answer

Choosing AppTweak over its competitors offers several advantages that make it a strong choice for App Store Optimization (ASO) needs:

Data Accuracy and Freshness: AppTweak is known for its reliable and accurate data. It consistently provides up-to-date information on keyword rankings, app performance, and competitors' strategies, ensuring users have the most current insights to optimize their apps effectively. This sets it apart from some competitors who may have less accurate or outdated data.

User-Friendly and Intuitive Interface: Unlike some other ASO tools that may have a steeper learning curve, AppTweak has a clean and intuitive interface. Whether you are a beginner or an ASO expert, you’ll find it easy to navigate and quickly extract valuable insights.

Comprehensive Suite of Tools: AppTweak offers a complete suite for ASO, from keyword research and competitor analysis to app store audits and app performance tracking. This all-in-one approach means you don’t need to rely on multiple tools for different tasks, simplifying your workflow and providing a more cohesive strategy.

Advanced Keyword Research and Optimization: AppTweak’s keyword tool is one of its standout features. It allows for detailed keyword tracking across various regions and markets, providing a granular level of insight into what works for your app and how to adjust your ASO strategy. This feature is often more comprehensive than what some competitors offer.

Localized ASO: AppTweak excels in offering localized ASO insights, which is crucial for apps targeting international audiences. With its ability to track keywords and app performance across different languages and regions, you can tailor your app’s visibility strategy for specific markets—something not all ASO tools specialize in.

Competitor Intelligence: AppTweak’s competitor analysis tool offers a deep dive into your competitors' app performance, keywords, and strategies. This helps you stay ahead of the curve and refine your own ASO efforts based on actionable intelligence about competitors. Its competitor research is robust compared to some tools that provide more limited data or fewer actionable insights.

Customer Support and Resources: AppTweak offers top-notch customer service, with fast responses to queries and a wealth of educational resources, including webinars, blogs, and tutorials. This makes it easier for users to continuously improve their ASO strategies.

Commitment to Innovation: AppTweak is consistently evolving its platform, adding new features and improvements to adapt to changes in the app ecosystem and ASO best practices. This focus on continuous improvement ensures that users can take advantage of the latest ASO techniques.

Free Trial and Flexible Pricing: AppTweak offers a free trial so users can test out the features before committing to a paid plan. Additionally, their pricing structure is flexible, making it accessible for businesses of all sizes—from startups to large enterprises.

Who are some of the biggest customers of your product?

AppTweak's answer

  • Uber
  • Zynga
  • The North Face
  • King
  • Paypal
  • Amazon
  • Booking.com
  • Activision
  • Tik Tok
  • Next Games Studio
  • Adobe
  • Flo Health
  • Bumble
  • NBC universal
  • Gameloft
  • Scopely
  • The Economist
  • Canva
  • Soundcloud

How would you describe your primary audience?

AppFollow's answer:

Customer Support Managers/ Product Managers/ Mobile Marketers/ Mobile App Developers

User comments

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What are some alternatives?

When comparing AppTweak and AppFollow, you can also consider the following products

App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.

Appbot - AI-powered sentiment analysis & text mining for app reviews and customer feedback. Appbot helps Product, Marketing & Support teams improve faster.

FoxData - FoxData, formerly Appranking, empowers your app marketing with mobile app analysis and ASO tools and stands strong in your market.

App Radar - We help mobile apps and games achieve success. Use our extensive list of AI-powered app growth tools: App Store Optimization Tool, Ratings and Reviews Management, Apple Search Ads Intelligence. App Analytics and Metrics, and App Market Intelligence.

appfigures - Cross-platform app store analytics for all of your mobile apps.

Sensor Tower - Sensor Tower is a platform for app store optimization and app industry intelligence.