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AppNexus Publisher SSP VS Index Exchange

Compare AppNexus Publisher SSP VS Index Exchange and see what are their differences

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AppNexus Publisher SSP logo AppNexus Publisher SSP

AppNexus Publisher SSP provides advanced controls to manage your demand partners across desktop, mobile, native, and video.

Index Exchange logo Index Exchange

Index Exchange is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories.
  • AppNexus Publisher SSP Landing page
    Landing page //
    2023-06-27
  • Index Exchange Landing page
    Landing page //
    2023-10-10

AppNexus Publisher SSP videos

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Index Exchange videos

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Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

Category Popularity

0-100% (relative to AppNexus Publisher SSP and Index Exchange)

AppNexus Publisher SSP

Index Exchange

Ad Networks
46 46%
Ad Networks
54% 54
Advertising
46 46%
Advertising
54% 54
Ad Servers
57 57%
Ad Servers
43% 43
Nomad Lifestyle
41 41%
Nomad Lifestyle
59% 59

User comments

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What are some alternatives?

When comparing AppNexus Publisher SSP and Index Exchange, you can also consider the following products

PubMatic - PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Sharethrough - Sharethrough is a software platform that powers in-feed, native ads for premium publishers & brand marketers.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Rubicon Buyer Cloud - Buyer Cloud delivers a platform for brands to reach their audiences, drive brand engagement and customer acquisition.

AerServ - AerServ offers monetization solution for mobile publishers.

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