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Index Exchange VS Google Ad Manager

Compare Index Exchange VS Google Ad Manager and see what are their differences

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Index Exchange logo Index Exchange

Index Exchange is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories.

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • Index Exchange Landing page
    Landing page //
    2023-10-10
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

Index Exchange videos

+ Add

Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to Index Exchange and Google Ad Manager)

Index Exchange

Google Ad Manager

Advertising
10 10%
Advertising
90% 90
Ad Networks
8 8%
Ad Networks
92% 92
Ad Servers
10 10%
Ad Servers
90% 90
Nomad Lifestyle
100 100%
Nomad Lifestyle
0% 0

User comments

Share your experience with using Index Exchange and Google Ad Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Google Ad Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Index Exchange mentions (0)

We have not tracked any mentions of Index Exchange yet. Tracking of Index Exchange recommendations started around Mar 2021.

Google Ad Manager mentions (3)

  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 2 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: almost 3 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: almost 3 years ago

What are some alternatives?

When comparing Index Exchange and Google Ad Manager, you can also consider the following products

PubMatic - PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Sharethrough - Sharethrough is a software platform that powers in-feed, native ads for premium publishers & brand marketers.

OpenX - Ad technology platform available as a hosted service or as an open source download.

AppNexus Publisher SSP - AppNexus Publisher SSP provides advanced controls to manage your demand partners across desktop, mobile, native, and video.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

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