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AppNexus Publisher SSP VS OpenX

Compare AppNexus Publisher SSP VS OpenX and see what are their differences

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AppNexus Publisher SSP logo AppNexus Publisher SSP

AppNexus Publisher SSP provides advanced controls to manage your demand partners across desktop, mobile, native, and video.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • AppNexus Publisher SSP Landing page
    Landing page //
    2023-06-27
  • OpenX Landing page
    Landing page //
    2023-02-07

AppNexus Publisher SSP videos

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OpenX videos

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OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to AppNexus Publisher SSP and OpenX)

AppNexus Publisher SSP

OpenX

Ad Networks
11 11%
Ad Networks
89% 89
Advertising
12 12%
Advertising
88% 88
Ad Servers
16 16%
Ad Servers
84% 84
Nomad Lifestyle
100 100%
Nomad Lifestyle
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppNexus Publisher SSP and OpenX

AppNexus Publisher SSP Reviews

We have no reviews of AppNexus Publisher SSP yet.
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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.
Source: www.monetizemore.com

What are some alternatives?

When comparing AppNexus Publisher SSP and OpenX, you can also consider the following products

PubMatic - PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Index Exchange - Index Exchange is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories.

AerServ - AerServ offers monetization solution for mobile publishers.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

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