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Apollo.io VS Factori AI

Compare Apollo.io VS Factori AI and see what are their differences

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Apollo.io logo Apollo.io

Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Factori AI logo Factori AI

Unlock the Power of Data Intelligence in the AI-First World
  • Apollo.io Landing page
    Landing page //
    2023-05-08
Not present

Factori is a customer intelligence platform that empowers businesses to seamlessly collect, unify, enrich, and segment their customer data to yield actionable insights and optimize omnichannel marketing initiatives & ad spends.

Their Audiences platform is a customer segmentation platform that empowers businesses to precisely target their ideal customer segments for delivering tailored messages across multiple channels, thereby driving better sales and increased ROI.

Measurements is Factori's data-driven marketing analytics and attribution platform that provides a holistic view of marketing impact, minimizing ad wastage with actionable insights and real-time campaign optimization.

Businesses can also plan and measure the effectiveness of their outdoor advertising campaigns with ease now with the help of Factori's Out Of Home platform.

And finally with their Data Intelligence platform, businesses can gain actionable insights that fuel business growth and drive strategic decision-making.

Apollo.io features and specs

No features have been listed yet.

Factori AI features and specs

  • Audiences Precision Tracking: Yes
  • Custom Audience Creation: Yes
  • Lookalike Audiences Expansion: Yes
  • Measurements Analytics: Yes
  • Data-driven Decision-Making: Yes
  • Real-time Campaign Optimization: Yes
  • OOH Campaign Planning: Yes
  • Footfall Attribution: Yes
  • Retargeting Excellence: Yes
  • Data Intelligence Insights: Yes

Apollo.io videos

+ Add

Free software to find email addresses - apollo.io review

More videos:

  • Review - “Feature Fatigue Kills UX” by Lily Chen, senior software engineer at Apollo.io

Factori AI videos

No Factori AI videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Apollo.io and Factori AI)

Apollo.io

Factori AI

Lead Generation
100 100%
Lead Generation
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100
Sales Tools
100 100%
Sales Tools
0% 0
Analytics
0 0%
Analytics
100% 100

Questions and Answers

As answered by people managing Apollo.io and Factori AI.

Who are some of the biggest customers of your product?

Factori AI's answer:

  • Luxxotica
  • Vistar Media
  • Xaxis
  • In Mobi
  • Clear Channel
  • GroupM
  • Madison World

What's the story behind your product?

Factori AI's answer:

Factori was founded with a vision to empower businesses with advanced customer intelligence tools. It has since grown to serve over 500 customers worldwide, providing a holistic approach to data-driven marketing and insights.

Which are the primary technologies used for building your product?

Factori AI's answer:

Factori utilizes a range of technologies, including data analytics, machine learning, and data enrichment techniques. Its platform is designed to handle large volumes of customer data and provide actionable insights.

What makes your product unique?

Factori AI's answer:

Factori's uniqueness stems from its comprehensive customer intelligence platform, covering data collection, segmentation, and actionable insights. The precision targeting of 'Audiences,' real-time optimization of 'Measurements,' expertise in outdoor advertising, and a commitment to data-driven decisions set Factori apart.

Why should a person choose your product over its competitors?

Factori AI's answer:

Factori offers an end-to-end solution, minimizing the need for multiple tools. Its precision targeting, real-time optimization, and focus on data-driven decisions provide a competitive edge. Factori's expertise in outdoor advertising and a global presence further distinguish it.

How would you describe your primary audience?

Factori AI's answer:

Factori's primary audience comprises businesses and marketing professionals seeking to optimize their customer intelligence, segmentation, and marketing efforts. This includes organizations of all sizes and industries with a focus on data-driven decision-making.

User comments

Share your experience with using Apollo.io and Factori AI. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Apollo.io seems to be more popular. It has been mentiond 63 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Apollo.io mentions (63)

  • Lead Generation
    Apollo.io seems popular for cold email. Source: 6 months ago
  • Senior front end developer salary
    FAAANGM + ATlassian/Uber and similar product based companies 85 lacs - 1.1 cr Startups like coinbase / apollo.io / rippling 80+. Source: 9 months ago
  • Anything Better Than Apollo.io?
    Their data seems pretty good and their features are awesome, but they had a couple of glitches this week that are annoying me. I know they seem to be the best, but has anyone bested them yet? Curious if there's anything out there that's better than Apollo.io. Source: 11 months ago
  • how to get Email Contacts
    Tons of options: apollo.io is popular and affordable. If you're looking for recently funded company contact info, saasydb.com is good. Source: 11 months ago
  • LinkedIn Sales Nav worth it or overrated?
    I agree with most people here in that its invaluable. Especially when paired with some other tools like apollo.io and autobound.ai. Source: 12 months ago
View more

Factori AI mentions (0)

We have not tracked any mentions of Factori AI yet. Tracking of Factori AI recommendations started around Sep 2023.

What are some alternatives?

When comparing Apollo.io and Factori AI, you can also consider the following products

Hunter - Find all the email addresses related to a domain

6sense - 6sense is a B2B predictive intelligence engine for marketing and sales.

Lusha - Search less. Sell more.

People Data Labs - Use our dataset of 1.5 billion unique person profiles to build products, enrich person profiles, power predictive modeling/AI, analysis, and more. We work with technical teams as their engineering focused people data partner.

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Snov.io - More leads. More sales. More revenue.

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