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Apigee VS Optimizely

Compare Apigee VS Optimizely and see what are their differences

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Apigee logo Apigee

Intelligent and complete API platform

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Apigee Landing page
    Landing page //
    2023-05-08
  • Optimizely Landing page
    Landing page //
    2023-10-04

Apigee features and specs

  • Robust API Management
    Apigee offers comprehensive API management capabilities, including API design, development, security, analytics, and lifecycle management. This makes it a powerful platform for managing complex API ecosystems.
  • Security Features
    Apigee includes a variety of robust security features such as OAuth, JWT validation, and threat protection, ensuring that APIs are secure from potential threats and unauthorized access.
  • Scalability
    As part of Google Cloud, Apigee is built to scale easily. It can handle large volumes of API requests effortlessly, making it suitable for both small businesses and large enterprises.
  • Analytics and Monitoring
    Apigee provides detailed analytics and monitoring tools that give insight into API usage, performance, and error rates. These insights help in optimizing and troubleshooting APIs systematically.
  • Developer Portal
    Apigee includes a customizable developer portal where developers can register, discover, and test APIs, enhancing the developer experience and fostering community engagement.
  • Seamless Integration
    Apigee integrates well with other Google Cloud services as well as third-party applications, providing a unified environment for various cloud services.
  • Policy-Driven Approach
    Apigee’s policy-driven approach allows users to implement complex logic and transformations on APIs through configuration rather than code, streamlining the development process.

Possible disadvantages of Apigee

  • Cost
    Apigee can be expensive, especially for startups and small businesses. The pricing model is generally suited for larger enterprises with significant API traffic.
  • Complex Setup
    Setting up Apigee can be complex and may require a steep learning curve for those new to API management platforms. This can result in longer onboarding times and higher initial setup costs.
  • Performance Overhead
    The extensive features and policies offered by Apigee can introduce performance overhead that might affect API response times, especially if not configured correctly.
  • Limited Customization of Analytics
    While Apigee provides comprehensive analytics out-of-the-box, the customization options for these analytics are somewhat limited compared to more flexible, dedicated analytics platforms.
  • Dependency on Google Cloud
    While integration with Google Cloud services is a pro, it also means that Apigee is more beneficial within the Google ecosystem, potentially limiting its attractiveness for businesses using other cloud platforms.
  • Vendor Lock-in
    Using Apigee could lead to a level of vendor lock-in, making it complex and potentially cost-prohibitive to switch to another API management solution once fully integrated.
  • Overhead for Simple Use-Cases
    For simpler API management needs, Apigee might be overkill, introducing unnecessary complexity and cost, when a lighter, more straightforward solution might suffice.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Apigee

Overall verdict

  • Apigee is considered a strong choice for API management, especially for organizations looking for an enterprise-grade solution with extensive features for analytics, security, and lifecycle management.

Why this product is good

  • Apigee, a platform offered by Google Cloud, is highly regarded for its comprehensive API management capabilities. It provides robust tools for analytics, security, and monetization, making it suitable for large enterprises that need to manage complex API ecosystems. Apigee's integration with Google Cloud adds additional value by offering scalability, reliability, and access to Google's machine learning and cloud services.

Recommended for

  • Large enterprises with complex API ecosystems
  • Organizations needing advanced analytics and monitoring capabilities
  • Businesses looking to integrate their API management with Google Cloud services
  • Teams that prioritize security and monetization features in API management

Apigee videos

+ Add

Apigee Edge: Analytics Demo

More videos:

  • Review - Using Apigee Edge to create and publish APIs that developers love (Google Cloud Next '17)
  • Review - Manage the full API lifecycle with Apigee Edge API platform (Google Cloud Next '17)

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Apigee and Optimizely)

Apigee

Optimizely

API Tools
100 100%
API Tools
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
APIs
100 100%
APIs
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Apigee and Optimizely

Apigee Reviews

Top 9 MuleSoft Alternatives & Competitors in 2024
Apigee, one of the prominent MuleSoft alternatives, stands out as a powerhouse for your team looking for unparalleled integration and automation capabilities. Designed with simplicity and efficiency, Apigee empowers you to streamline processes, enhance connectivity, and propel digital transformation forward.
Source: www.zluri.com
Top 10 Best API Management Tools with Feature Comparison
With Apigee API management solutions, the developers can build and deliver the applications.
Source: www.softwaretestinghelp.com
15 Best Postman Alternatives for Automated API Testing [2022 Updated]
Apigee is an excellent alternative to Postman if you want to try an API tool. This platform helps develop and manage APIs by later fronting services with a proxy. Apigee has two significant components called services and runtime, where services enable API proxies’ creation, management, and deployment. Meanwhile, Apigee runtime is a collection of runtime services. It allows...
Source: testsigma.com
15 BEST SoapUI Alternatives (2022 Update)
Apigee is a cross-cloud API testing tool. It allows the user to measure and test API performance, supports and build API using other editors like Swagger. It offers security and governance policies across all APIs.
Source: www.guru99.com
API Testing with Postman and Postman Alternatives
Apigee is a cross-cloud API testing tool that allows users to measure and test API performance, supports, and builds API using other editors like Swagger. Apigee is one of the leaders in the Gartner Magic Quadrant 2019 for Full Lifecycle API Management for the fourth consecutive time.
Source: www.softwaretestingclass.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Apigee seems to be more popular. It has been mentiond 21 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Apigee mentions (21)

View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Apigee and Optimizely, you can also consider the following products

Postman - The Collaboration Platform for API Development

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

RapidAPI for Mac - Paw is a REST client for Mac.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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