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AnyTrack.io VS OpenX

Compare AnyTrack.io VS OpenX and see what are their differences

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AnyTrack.io logo AnyTrack.io

AnyTrack is a conversion tracking and attribution platform that helps digital marketers improve their paid and organic traffic by syncing in real-time their conversions across their entire marketing stack.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • AnyTrack.io Landing page
    Landing page //
    2023-05-08

AnyTrack is a conversion tracking and attribution platform that enables digital marketers to improve their marketing ROI by automatically streamlining their conversion data across their entire marketing and tech stack.

AnyTrack helps marketers promoting:

  • eCommerce websites
  • Lead generation funnels
  • Affiliate marketers / comparison websites
  • Info businesses

AnyTrack platform building blocks:

  • Conversion source integrations (ecommerce, CRM, affiliate networks).
  • Ad Pixels & Analytics Integrations 👉send conversion data to your analytics & ad pixels.
  • Website tracking Integrations (Wordpress, Shopify, Woocommerce, Instapage)

Unique & "magic" features:

  • AutoTrack any tech / marketing stack
  • Aggregates & unifies your first party data and build custom audiences
  • AutoTag forms, product links for cross domain tracking.
  • AnyTrack is a single line of code that plays its magic, in real-time.

Integrations:

  • OpenX Landing page
    Landing page //
    2023-02-07

AnyTrack.io

Website
anytrack.io
Pricing URL
Official AnyTrack.io Pricing
$ Details
freemium $50.0 / Monthly (Basic plan, 1 website)
Platforms
Web Shopify Wordpress WooCommerce Facebook
Release Date
2019 September
Edit details

OpenX

Website
openx.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

AnyTrack.io features and specs

  • Affiliate tracking: +100 Integrations
  • eCommerce tracking: Shopify, Woocommerce
  • Funnel Tracking: Track multiple conversion goals across your funnels
  • Integration Catalog: Integrate with over 100 platforms
  • Webhooks: Send your conversion data to your apps.
  • Facebook Conversion API: One click integration with the Facebook Conversion API
  • Multi-level access: Grant user permissions to access edit or view your account.
  • Google Analytics Integration: Sync your onsite, and offline conversion data to Google Analytics.
  • Custom Conversion tracking: Track any conversion type
  • Offline data capture capability: Yes

OpenX features and specs

No features have been listed yet.

AnyTrack.io videos

+ Add

How to set up your Anytrack account with Facebook Conversion API and Google Analytics.

OpenX videos

+ Add

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to AnyTrack.io and OpenX)

AnyTrack.io

OpenX

Analytics
100 100%
Analytics
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Business & Commerce
31 31%
Business & Commerce
69% 69
Advertising
0 0%
Advertising
100% 100

User comments

Share your experience with using AnyTrack.io and OpenX. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AnyTrack.io and OpenX

AnyTrack.io Reviews

We have no reviews of AnyTrack.io yet.
Be the first one to post

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.
Source: www.monetizemore.com

Social recommendations and mentions

Based on our record, AnyTrack.io seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AnyTrack.io mentions (3)

  • Google Ads Conversion Tracking - Missing 50% of CONV Value
    On some campaigns my google ads manager misses about 50% of conv value compared to a third party tracker - anytrack.io. Source: over 1 year ago
  • Facebook Conversions API
    A dedicated tracking platform like Anytrack would be the easiest setup if you're not able to build it yourself. Source: almost 2 years ago
  • How to track accurate data with Facebook Ads?
    The best solution for this is to use an external server-side attribution and tracking tool so that you get more accurate data and also use that data on other platforms. (the best tools right now in the market are Anytrack and Hyros)... I'm not affiliated with them in any way, we're just personally using one of these tools within our agency for our clients. Source: about 2 years ago

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

What are some alternatives?

When comparing AnyTrack.io and OpenX, you can also consider the following products

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Blue Triangle - Blue Triangle's analytics platform uncovers issues on your website measurably impacting your revenue and helps you fix them.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Ensighten Manage - Tag Management

AerServ - AerServ offers monetization solution for mobile publishers.

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