Software Alternatives & Reviews

AnyTrack.io VS Google Tag Manager

Compare AnyTrack.io VS Google Tag Manager and see what are their differences

AnyTrack.io logo AnyTrack.io

AnyTrack is a conversion tracking and attribution platform that helps digital marketers improve their paid and organic traffic by syncing in real-time their conversions across their entire marketing stack.

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • AnyTrack.io Landing page
    Landing page //
    2023-05-08

AnyTrack is a conversion tracking and attribution platform that enables digital marketers to improve their marketing ROI by automatically streamlining their conversion data across their entire marketing and tech stack.

AnyTrack helps marketers promoting:

  • eCommerce websites
  • Lead generation funnels
  • Affiliate marketers / comparison websites
  • Info businesses

AnyTrack platform building blocks:

  • Conversion source integrations (ecommerce, CRM, affiliate networks).
  • Ad Pixels & Analytics Integrations 👉send conversion data to your analytics & ad pixels.
  • Website tracking Integrations (Wordpress, Shopify, Woocommerce, Instapage)

Unique & "magic" features:

  • AutoTrack any tech / marketing stack
  • Aggregates & unifies your first party data and build custom audiences
  • AutoTag forms, product links for cross domain tracking.
  • AnyTrack is a single line of code that plays its magic, in real-time.

Integrations:

  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

AnyTrack.io

$ Details
freemium $50.0 / Monthly (Basic plan, 1 website)
Platforms
Web Shopify Wordpress WooCommerce Facebook
Release Date
2019 September

AnyTrack.io features and specs

  • Affiliate tracking: +100 Integrations
  • eCommerce tracking: Shopify, Woocommerce
  • Funnel Tracking: Track multiple conversion goals across your funnels
  • Integration Catalog: Integrate with over 100 platforms
  • Webhooks: Send your conversion data to your apps.
  • Facebook Conversion API: One click integration with the Facebook Conversion API
  • Multi-level access: Grant user permissions to access edit or view your account.
  • Google Analytics Integration: Sync your onsite, and offline conversion data to Google Analytics.
  • Custom Conversion tracking: Track any conversion type
  • Offline data capture capability: Yes

Google Tag Manager features and specs

No features have been listed yet.

AnyTrack.io videos

How to set up your Anytrack account with Facebook Conversion API and Google Analytics.

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to AnyTrack.io and Google Tag Manager)
Analytics
9 9%
91% 91
Business & Commerce
24 24%
76% 76
Web Analytics
0 0%
100% 100
Gaming
100 100%
0% 0

User comments

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Social recommendations and mentions

Google Tag Manager might be a bit more popular than AnyTrack.io. We know about 3 links to it since March 2021 and only 3 links to AnyTrack.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AnyTrack.io mentions (3)

  • Google Ads Conversion Tracking - Missing 50% of CONV Value
    On some campaigns my google ads manager misses about 50% of conv value compared to a third party tracker - anytrack.io. Source: over 1 year ago
  • Facebook Conversions API
    A dedicated tracking platform like Anytrack would be the easiest setup if you're not able to build it yourself. Source: almost 2 years ago
  • How to track accurate data with Facebook Ads?
    The best solution for this is to use an external server-side attribution and tracking tool so that you get more accurate data and also use that data on other platforms. (the best tools right now in the market are Anytrack and Hyros)... I'm not affiliated with them in any way, we're just personally using one of these tools within our agency for our clients. Source: about 2 years ago

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing AnyTrack.io and Google Tag Manager, you can also consider the following products

Blue Triangle - Blue Triangle's analytics platform uncovers issues on your website measurably impacting your revenue and helps you fix them.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Ensighten Manage - Tag Management

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Tealium iQ Tag Management - Tealium is a dynamic platform that comes with a highly extensible iQ Tag Management system to manage mission-critical technologies with ease and comfort.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.