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AnyTrack.io VS ObservePoint

Compare AnyTrack.io VS ObservePoint and see what are their differences

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AnyTrack.io logo AnyTrack.io

AnyTrack is a conversion tracking and attribution platform that helps digital marketers improve their paid and organic traffic by syncing in real-time their conversions across their entire marketing stack.

ObservePoint logo ObservePoint

Monitor, test and validate the accuracy of your web tags, critical user paths and more with ObservePoint's automated Data Quality Assurance solution.
  • AnyTrack.io Landing page
    Landing page //
    2023-05-08

AnyTrack is a conversion tracking and attribution platform that enables digital marketers to improve their marketing ROI by automatically streamlining their conversion data across their entire marketing and tech stack.

AnyTrack helps marketers promoting:

  • eCommerce websites
  • Lead generation funnels
  • Affiliate marketers / comparison websites
  • Info businesses

AnyTrack platform building blocks:

  • Conversion source integrations (ecommerce, CRM, affiliate networks).
  • Ad Pixels & Analytics Integrations 👉send conversion data to your analytics & ad pixels.
  • Website tracking Integrations (Wordpress, Shopify, Woocommerce, Instapage)

Unique & "magic" features:

  • AutoTrack any tech / marketing stack
  • Aggregates & unifies your first party data and build custom audiences
  • AutoTag forms, product links for cross domain tracking.
  • AnyTrack is a single line of code that plays its magic, in real-time.

Integrations:

  • ObservePoint Landing page
    Landing page //
    2023-06-14

AnyTrack.io

Website
anytrack.io
Pricing URL
Official AnyTrack.io Pricing
$ Details
freemium $50.0 / Monthly (Basic plan, 1 website)
Platforms
Web Shopify Wordpress WooCommerce Facebook
Release Date
2019 September
Edit details

ObservePoint

Website
observepoint.com
Pricing URL
Official ObservePoint Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

AnyTrack.io features and specs

  • Affiliate tracking: +100 Integrations
  • eCommerce tracking: Shopify, Woocommerce
  • Funnel Tracking: Track multiple conversion goals across your funnels
  • Integration Catalog: Integrate with over 100 platforms
  • Webhooks: Send your conversion data to your apps.
  • Facebook Conversion API: One click integration with the Facebook Conversion API
  • Multi-level access: Grant user permissions to access edit or view your account.
  • Google Analytics Integration: Sync your onsite, and offline conversion data to Google Analytics.
  • Custom Conversion tracking: Track any conversion type
  • Offline data capture capability: Yes

ObservePoint features and specs

No features have been listed yet.

AnyTrack.io videos

+ Add

How to set up your Anytrack account with Facebook Conversion API and Google Analytics.

ObservePoint videos

+ Add

Web Journey Manager - ObservePoint

More videos:

  • Review - ObservePoint "Tag Hierarchy"
  • Review - Adobe Think Tank - John Pestana, Co-Founder, ObservePoint & Omniture

Category Popularity

0-100% (relative to AnyTrack.io and ObservePoint)

AnyTrack.io

ObservePoint

Analytics
37 37%
Analytics
63% 63
Business & Commerce
100 100%
Business & Commerce
0% 0
Diagrams
0 0%
Diagrams
100% 100
Gaming
100 100%
Gaming
0% 0

User comments

Share your experience with using AnyTrack.io and ObservePoint. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, AnyTrack.io seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AnyTrack.io mentions (3)

  • Google Ads Conversion Tracking - Missing 50% of CONV Value
    On some campaigns my google ads manager misses about 50% of conv value compared to a third party tracker - anytrack.io. Source: over 1 year ago
  • Facebook Conversions API
    A dedicated tracking platform like Anytrack would be the easiest setup if you're not able to build it yourself. Source: almost 2 years ago
  • How to track accurate data with Facebook Ads?
    The best solution for this is to use an external server-side attribution and tracking tool so that you get more accurate data and also use that data on other platforms. (the best tools right now in the market are Anytrack and Hyros)... I'm not affiliated with them in any way, we're just personally using one of these tools within our agency for our clients. Source: about 2 years ago

ObservePoint mentions (0)

We have not tracked any mentions of ObservePoint yet. Tracking of ObservePoint recommendations started around Mar 2021.

What are some alternatives?

When comparing AnyTrack.io and ObservePoint, you can also consider the following products

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

UMLGraph - UMLGraph is a professional automated drawing tool that allows the designers the declarative specification and drawing of UML class and sequence diagram.

Blue Triangle - Blue Triangle's analytics platform uncovers issues on your website measurably impacting your revenue and helps you fix them.

yEd - yEd is a free desktop application to quickly create, import, edit, and automatically arrange diagrams. It runs on Windows, Mac OS X, and Unix/Linux.

Ensighten Manage - Tag Management

Dia - Dia is a GTK+ based diagram creation program for GNU/Linux, MacOS X, Unix, and Windows, and is released under the GPL license.

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