Software Alternatives, Accelerators & Startups

Amazon Kinesis VS Google Marketing Platform

Compare Amazon Kinesis VS Google Marketing Platform and see what are their differences

Amazon Kinesis logo Amazon Kinesis

Amazon Kinesis services make it easy to work with real-time streaming data in the AWS cloud.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Amazon Kinesis Landing page
    Landing page //
    2022-01-28
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Amazon Kinesis videos

AWS Big Data - Amazon Kinesis Analytics Introduction and Demonstration

More videos:

  • Review - Analyzing Data Streams in Real Time with Amazon Kinesis: PNNL's Serverless Data Lake Ingestion

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Amazon Kinesis and Google Marketing Platform)
Stream Processing
100 100%
0% 0
Surveys
0 0%
100% 100
Data Management
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

Share your experience with using Amazon Kinesis and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Amazon Kinesis and Google Marketing Platform

Amazon Kinesis Reviews

Top 10 AWS ETL Tools and How to Choose the Best One | Visual Flow
Amazon Kinesis was built to handle massive amounts of data, allowing it to be uploaded to a Redshift cluster. After the event stream is read and the data is transformed, it is placed into a table in Amazon SCTS in an Amazon ES domain. Thus, there is no need to use a server (instead, you need to integrate AWS ETL and AWS Lambda).
Source: visual-flow.com
6 Best Kafka Alternatives: 2022’s Must-know List
Kinesis enables streaming applications to be managed without additional infrastructure management. This highly scalable platform can process data from various sources with low latency. Known for its speed, ease of use, reliability, and capability of cross-platform replication, Amazon Kinesis is one of the most popular Kafka Alternatives. It is used for many purposes,...
Source: hevodata.com
Top 15 Kafka Alternatives Popular In 2021
Amazon Kinesis, also known as Kinesis Streams, is a popular alternative to Kafka, for collecting, processing, and analyzing video and data streams in real-time. It offers timely and insightful information, streaming data in a cost-effective manner with complete flexibility and scalability. It is easy to ingest data encompassing audios, videos, app logs, etc. It offers an...
16 Top Big Data Analytics Tools You Should Know About
Amazon Kinesis is a massively scalable, cloud-based analytics service which is designed for real-time applications.

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Amazon Kinesis seems to be a lot more popular than Google Marketing Platform. While we know about 23 links to Amazon Kinesis, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon Kinesis mentions (23)

  • Event-Driven Architecture on AWS
    Event Consumers: Services that actively listen for events and respond accordingly. These consumers can be easily implemented using microservices, AWS Lambda or Amazon Kinesis (for ingesting, processing, and analyzing streaming data in real-time). - Source: dev.to / 25 days ago
  • AWS DEV OPS Professional Exam short notes
    When you see Amazon Kinesis as an option, this becomes the ideal option to process data in real time. Amazon Kinesis makes it easy to collect, process, and analyze real-time, streaming data so you can get timely insights and react quickly to new information. Amazon Kinesis offers key capabilities to cost effectively process streaming data at any scale, along with the flexibility to choose the tools that best suit... - Source: dev.to / 2 months ago
  • Querying microservices in real-time with materialized views
    RisingWave is an open-source streaming database that has built-in fully-managed CDC source connectors for various databases, also it can collect data from other sources such Kafka, Pulsar, Kinesis, or Redpanda and it allows you to query real-time streams using SQL. You can get a materialized view that is always up-to-date. - Source: dev.to / about 1 year ago
  • How Streaming database differs from a Traditional database?
    For example, RisingWave is one of the fastest-growing open-source streaming databases that can ingest data from Apache Kafka, Apache Pulsar, Amazon Kinesis, Redpanda, and databases via native Change data capture connections or using Debezium connectors to MySQL and PostgreSQL sources. Previously, I wrote a blog post about how to choose the right streaming database that discusses some key factors that you should... - Source: dev.to / about 1 year ago
  • Query Real Time Data in Kafka Using SQL
    RisingWave is an open-source distributed SQL database for stream processing. RisingWave accepts data from sources like Apache Kafka, Apache Pulsar, Amazon Kinesis, Redpanda, and databases via native Change data capture connections to MySQL and PostgreSQL sources. It uses the concept of materialized view that involves caching the outcome of your query operations and it is quite efficient for long-running stream... - Source: dev.to / about 1 year ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Amazon Kinesis and Google Marketing Platform, you can also consider the following products

Apache Flink - Flink is a streaming dataflow engine that provides data distribution, communication, and fault tolerance for distributed computations.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Confluent - Confluent offers a real-time data platform built around Apache Kafka.

Google Forms - Simple web forms from Google.

Apache Kafka - Apache Kafka is an open-source message broker project developed by the Apache Software Foundation written in Scala.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.