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Google Marketing Platform VS Apache Kafka

Compare Google Marketing Platform VS Apache Kafka and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Apache Kafka logo Apache Kafka

Apache Kafka is an open-source message broker project developed by the Apache Software Foundation written in Scala.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Apache Kafka Landing page
    Landing page //
    2022-10-01

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Apache Kafka videos

Apache Kafka Tutorial | What is Apache Kafka? | Kafka Tutorial for Beginners | Edureka

More videos:

  • Review - Apache Kafka - Getting Started - Kafka Multi-node Cluster - Review Properties
  • Review - 4. Apache Kafka Fundamentals | Confluent Fundamentals for Apache Kafka®
  • Review - Apache Kafka in 6 minutes
  • Review - Apache Kafka Explained (Comprehensive Overview)
  • Review - 2. Motivations and Customer Use Cases | Apache Kafka Fundamentals

Category Popularity

0-100% (relative to Google Marketing Platform and Apache Kafka)
Surveys
100 100%
0% 0
Data Integration
0 0%
100% 100
Forms And Surveys
100 100%
0% 0
Stream Processing
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Apache Kafka

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Apache Kafka Reviews

Best message queue for cloud-native apps
If you take the time to sort out the history of message queues, you will find a very interesting phenomenon. Most of the currently popular message queues were born around 2010. For example, Apache Kafka was born at LinkedIn in 2010, Derek Collison developed Nats in 2010, and Apache Pulsar was born at Yahoo in 2012. What is the reason for this?
Source: docs.vanus.ai
Are Free, Open-Source Message Queues Right For You?
Apache Kafka is a highly scalable and robust messaging queue system designed by LinkedIn and donated to the Apache Software Foundation. It's ideal for real-time data streaming and processing, providing high throughput for publishing and subscribing to records or messages. Kafka is typically used in scenarios that require real-time analytics and monitoring, IoT applications,...
Source: blog.iron.io
10 Best Open Source ETL Tools for Data Integration
It is difficult to anticipate the exact demand for open-source tools in 2023 because it depends on various factors and emerging trends. However, open-source solutions such as Kubernetes for container orchestration, TensorFlow for machine learning, Apache Kafka for real-time data streaming, and Prometheus for monitoring and observability are expected to grow in prominence in...
Source: testsigma.com
11 Best FREE Open-Source ETL Tools in 2024
Apache Kafka is an Open-Source Data Streaming Tool written in Scala and Java. It publishes and subscribes to a stream of records in a fault-tolerant manner and provides a unified, high-throughput, and low-latency platform to manage data.
Source: hevodata.com
NATS vs RabbitMQ vs NSQ vs Kafka | Gcore
One of the biggest drawbacks of Apache Kafka is the architecture that makes it so efficient. The combination of brokers and ZooKeeper nodes, along with numerous configurable options, can make it difficult and complex for new teams to set up and manage without encountering performance issues or data loss. However, Kafka can work without ZooKeeper after 3.3.1 version using...
Source: gcore.com

Social recommendations and mentions

Based on our record, Apache Kafka seems to be a lot more popular than Google Marketing Platform. While we know about 121 links to Apache Kafka, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Apache Kafka mentions (121)

  • Best Practices for Building Microservices with NestJS
    Choose a consistent communication protocol for inter-service communication. Common protocols include HTTP, gRPC, and message brokers like RabbitMQ or Kafka. NestJS supports various communication strategies, allowing you to choose the one that best fits your needs. - Source: dev.to / 11 days ago
  • Empowering Real-Time Data Pipelines: Leveraging Apache Kafka and Rudderstack
    In today’s fast-paced digital landscape, effective data management and analysis are essential for businesses aiming to stay ahead of the curve. Fortunately, modern tools like Apache Kafka and RudderStack have revolutionized the way we handle and derive insights from large datasets. In this blog post, we’ll explore our experience implementing the Kafka Sink Connector to facilitate seamless event data transfer to... - Source: dev.to / 3 months ago
  • Choosing Between a Streaming Database and a Stream Processing Framework in Python
    Stream-processing platforms such as Apache Kafka, Apache Pulsar, or Redpanda are specifically engineered to foster event-driven communication in a distributed system and they can be a great choice for developing loosely coupled applications. Stream processing platforms analyze data in motion, offering near-zero latency advantages. For example, consider an alert system for monitoring factory equipment. If a... - Source: dev.to / 4 months ago
  • How to Use Reductstore as a Data Sink for Kafka
    Apache Kafka is a distributed streaming platform capable of handling high throughput of data, while ReductStore is a databases for unstructured data optimized for storing and querying along time. - Source: dev.to / 4 months ago
  • 🦿🛴Smarcity garbage reporting automation w/ ollama
    *Push data *(original source image, GPS, timestamp) in a common place (Apache Kafka,...). - Source: dev.to / 5 months ago
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What are some alternatives?

When comparing Google Marketing Platform and Apache Kafka, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

RabbitMQ - RabbitMQ is an open source message broker software.

Google Forms - Simple web forms from Google.

Apache ActiveMQ - Apache ActiveMQ is an open source messaging and integration patterns server.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

StatCounter - StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.