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Amazon Cognito VS Marketo

Compare Amazon Cognito VS Marketo and see what are their differences

Frontegg
Elegant user management, tailor-made for B2B SaaS featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Amazon Cognito logo Amazon Cognito

Amazon Cognito lets you add user sign-up, sign-in, and access control to your web and mobile apps quickly and easily. It scales to millions of users and supports sign-in with social identity providers and enterprise identity providers via SAML 2.0.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Amazon Cognito Landing page
    Landing page //
    2023-03-13
  • Marketo Landing page
    Landing page //
    2023-07-17

Amazon Cognito videos

+ Add

Amazon Cognito Tutorial - Amazon Cognito User Pools & AWS Amplify Setup

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Amazon Cognito and Marketo)

Amazon Cognito

Marketo

Identity Provider
100 100%
Identity Provider
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Identity And Access Management
100 100%
Identity And Access Management
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Amazon Cognito and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Amazon Cognito and Marketo

Amazon Cognito Reviews

12 User Authentication Platforms [Auth0, Firebase Alternatives]
Cognito is Amazon’s cloud application authentication solution for the masses. It’s a low code deployment that can be used with conventional passwords or 3rd party logins like Google or Facebook.
Source: geekflare.com
Auth0 Vs cognito
Auth0 is far, far easier to implement. But… it is way more expensive. We started on Auth0 and then switched to Cognito. Cognito has cost us a lot of development time. On the other hand all of our data is collected in a single place, AWS, making it easier to analyze (Cloudwatch alerts).
Source: forum.serverless.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Amazon Cognito seems to be more popular. It has been mentiond 64 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon Cognito mentions (64)

  • Skip the SSO tax with Pomerium
    While we highly suggest shifting to OIDC, companies that cannot shift away from SAML can find an OIDC compliant federating identity provider (such as Amazon Cognito) to implement SSO through Pomerium and save on the SSO tax. - Source: dev.to / 7 days ago
  • My Past 1 Year+ with AWS Cognito
    I’ve heard some people complain about AWS Cognito’s complexity, but I’ve had the opposite experience. I’ve never done on-boarding before, and every project I’ve ever been on, or near, on-boarding was always a horror show, both in UI, ability to debug, and stability. - Source: dev.to / 3 months ago
  • How to Deploy and Secure a Next.js API on AWS
    After setting up an Amplify app, the next step is to add authentication to the project. Writing the logic for an application's login flow can be challenging and time-consuming. You are responsible for handling tokens correctly, managing user sessions, and storaing user details. However, Amplify simplifies this process by providing a complete authentication solution, which uses Amazon Cognito under the hood, that... - Source: dev.to / 4 months ago
  • Free auth products you can start using today
    Building auth for your SaaS product shouldn't be hard. Try these free solutions for your next project 👇 Http://supabase.com/auth Free up to 50k users/month Http://firebase.google.com/products/auth Free up to 50k users/month Http://aws.amazon.com/cognito Free up to 50k users/month Http://clerk.com Free up to 10k users/month Http://kinde.com Free up to 7.5k users/month Https://www.descope.com Free up to... Source: 6 months ago
  • Solo SaaS - How I Built a Serverless Workout App By Myself
    The app uses Amazon Cognito to authenticate users via Google. This was probably the hardest part of the entire project - setting up and configuring the resources necessary to get a Cognito user pool wired up to Google. I kept the Cognito resources in a SAM template separate from the user interface to allow me to iterate on the back-end and UI separately. - Source: dev.to / 10 months ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Amazon Cognito and Marketo, you can also consider the following products

Auth0 - Auth0 is a program for people to get authentication and authorization services for their own business use.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Okta - Enterprise-grade identity management for all your apps, users & devices

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

OneLogin - On-demand SSO, directory integration, user provisioning and more

Pardot - Salesforce B2B marketing automation

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