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Alteryx VS Optimizely

Compare Alteryx VS Optimizely and see what are their differences

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Alteryx logo Alteryx

Alteryx provides an indispensable and easy-to-use analytics platform for enterprise companies making critical decisions that drive their business strategy and growth.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Alteryx Landing page
    Landing page //
    2023-07-15
  • Optimizely Landing page
    Landing page //
    2023-10-04

Alteryx features and specs

  • User-Friendly Interface
    Alteryx has a drag-and-drop interface that makes it easy for users to build workflows without needing extensive coding knowledge.
  • Robust Data Integration
    Alteryx can connect to a wide variety of data sources, including cloud services, databases, and flat files, enabling comprehensive data integration capabilities.
  • Advanced Analytics
    Alteryx provides advanced analytics features such as predictive analytics, spatial analytics, and statistical analysis tools.
  • Automation
    Users can automate complex data processes and workflows, saving time and increasing productivity.
  • Extensive Community and Support
    Alteryx has a strong community and a plethora of online resources, including tutorials, forums, and customer support, which can be invaluable for problem-solving and learning.

Possible disadvantages of Alteryx

  • High Cost
    Alteryx can be expensive, particularly for small to medium-sized businesses, making it less accessible for organizations with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering Alteryx's full range of features, particularly advanced analytics.
  • Resource Intensive
    Running large or complex workflows in Alteryx can be resource-intensive, requiring significant computational power and memory.
  • Limited Real-Time Data Processing
    Alteryx is not optimized for real-time data processing, which can be a limitation for use cases requiring real-time analytics.
  • Dependency on Other Tools
    For certain functions such as visualizations, users may need to rely on other tools like Tableau or Power BI, as Alteryx's built-in visualization capabilities are limited.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Alteryx videos

+ Add

Why Alteryx?

More videos:

  • Review - Alteryx: The best analytics program in 2018?
  • Tutorial - Alteryx vs Excel | Alteryx Excel | Alteryx Tutorial | Alteryx for Beginners

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Alteryx and Optimizely)

Alteryx

Optimizely

Data Dashboard
100 100%
Data Dashboard
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Business Intelligence
100 100%
Business Intelligence
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Alteryx and Optimizely

Alteryx Reviews

Top 5 AWS Glue Alternatives: Best ETL Tools
Alteryx provides its own proprietary format, i.e., data that is ordered and stored according to a particular encoding scheme designed by the company, which is not disclosed. Hence, exporting your results to a different visualization program like Tableau or Microsoft Excel is not possible.
Source: hevodata.com
The 16 Best Data Science and Machine Learning Platforms for 2021
Description: Alteryx offers data science and machine learning functionality via a suite of software products. Headlined by Alteryx Designer which automates data preparation, data blending, reporting, predictive analytics, and data science, the self-service platform touts more than 260 drag-and-drop building blocks. Alteryx lets users see variable relationships and...
Source: solutionsreview.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing Alteryx and Optimizely, you can also consider the following products

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

QlikSense - A business discovery platform that delivers self-service business intelligence capabilities

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Qlik - Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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