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QlikSense VS Optimizely

Compare QlikSense VS Optimizely and see what are their differences

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QlikSense logo QlikSense

A business discovery platform that delivers self-service business intelligence capabilities

Optimizely logo Optimizely

A/B testing you'll actually use.
  • QlikSense Landing page
    Landing page //
    2022-08-02
  • Optimizely Landing page
    Landing page //
    2023-10-04

QlikSense features and specs

  • Data integration
    QlikSense offers robust data integration capabilities, allowing users to easily combine data from multiple sources, leveraging an associative data engine for more comprehensive analysis.
  • User-friendly interface
    It features an intuitive and user-friendly interface that makes it easy for users with varying levels of technical expertise to create and interpret visualizations and reports.
  • Self-service BI
    QlikSense supports self-service business intelligence, enabling users to build their own dashboards and reports without heavy reliance on IT or data experts.
  • Advanced analytics
    It integrates advanced analytics capabilities, including predictive analytics and AI-driven insights, helping users gain deeper and more actionable insights from their data.
  • Scalability
    QlikSense is highly scalable, suitable for individual users, small teams, and large enterprises, providing flexibility in deployment and usage.

Possible disadvantages of QlikSense

  • Cost
    Compared to some other BI tools, QlikSense can be relatively expensive, especially for smaller organizations or users with limited budgets.
  • Learning curve
    While the interface is user-friendly, there can be a steep learning curve for new users to understand the full functionality and to use advanced features effectively.
  • Performance issues
    Some users may experience performance issues, particularly when working with very large datasets or complex calculations without proper optimization.
  • Customization limitations
    Although QlikSense offers a range of customization options, there might be limitations in terms of highly specific or niche custom requirements.
  • Partial offline capabilities
    QlikSense's offline capabilities can be limited, which could be a drawback for users who need full offline access and functionality.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of QlikSense

Overall verdict

  • Yes, Qlik Sense is generally considered good, particularly for organizations seeking a comprehensive, scalable, and user-friendly business intelligence solution that supports advanced analytics and data visualization.

Why this product is good

  • Qlik Sense is known for its powerful data visualization and business intelligence capabilities. It allows users to create interactive dashboards that enable deep insight into data.
  • It uses an associative data model that allows for efficient data exploration and discovery, making it easy to uncover hidden insights.
  • Its self-service capabilities empower non-technical users to perform complex data analyses without needing extensive coding knowledge.
  • Qlik Sense supports a wide range of data sources and offers robust integration options, making it flexible for various business needs.
  • The platform provides robust security features, ensuring that sensitive data is well-protected.

Recommended for

  • Businesses looking for an intuitive and self-service BI tool for data visualization and exploration.
  • Data analysts and business analysts needing to uncover and share data insights easily.
  • Organizations seeking a platform that integrates with a variety of data sources and is scalable to large datasets.
  • Companies that require advanced analytics capabilities without relying heavily on IT staff.

QlikSense videos

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Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to QlikSense and Optimizely)

QlikSense

Optimizely

Data Dashboard
100 100%
Data Dashboard
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Business Intelligence
100 100%
Business Intelligence
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare QlikSense and Optimizely

QlikSense Reviews

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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing QlikSense and Optimizely, you can also consider the following products

Qlik - Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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