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AdLib DSP VS Google Marketing Platform

Compare AdLib DSP VS Google Marketing Platform and see what are their differences

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AdLib DSP logo AdLib DSP

The Premium DSP Everyone. Reach Your Audience On The World's Most Popular Sites, Apps, & Streaming Platforms. No Contracts. No Minimums.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • AdLib DSP Landing page
    Landing page //
    2023-10-15

AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums.

Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.

AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.

Why AdLib?

Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!

  • A Simple Self Service DSP That Anyone Can Use
  • No Annual Contracts Or Commitments
  • Magic Ad Builder For Clean, Modern, & Authentic Ads
  • 24/7 Access To Transparent & Deep Insights
  • Always-On Brand, Privacy, & Fraud Controls

The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing.

Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth

Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x

Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

AdLib DSP features and specs

  • API: Yes
  • Analytics and Reporting: Yes
  • Self Service Portal: Yes
  • White Labeling: Yes

Google Marketing Platform features and specs

No features have been listed yet.

AdLib DSP videos

No AdLib DSP videos yet. You could help us improve this page by suggesting one.

+ Add video

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to AdLib DSP and Google Marketing Platform)

AdLib DSP

Google Marketing Platform

Ad Networks
17 17%
Ad Networks
83% 83
Surveys
0 0%
Surveys
100% 100
Advertising
100 100%
Advertising
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using AdLib DSP and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdLib DSP and Google Marketing Platform

AdLib DSP Reviews

We have no reviews of AdLib DSP yet.
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Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, AdLib DSP should be more popular than Google Marketing Platform. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AdLib DSP mentions (5)

  • Programmatic Platforms Minimums
    You can sign up for our no minimum DSP at http://getadlib.com. Source: 12 months ago
  • Programmatics service with full support & no minimum spend
    Check out adlib. Super responsive support. https://getadlib.com/. Source: over 1 year ago
  • Weather activated targeting?
    If you’re interested in learning more you can sign up at http://getadlib.com or send me a message directly. Source: over 1 year ago
  • DSPs for an IT audience - suggestions please
    Our DSP AdLib is has B2B targeting from Bombora, Dun & Bradstreet, and a host of others. You can sign up for free at http://getadlib.com or send me a message to talk through it! Source: over 2 years ago
  • Programmatic Video
    That said - if you are considering options like Innovid, you might want to have a look a out our DSP, AdLib. http://getadlib.com. Source: over 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing AdLib DSP and Google Marketing Platform, you can also consider the following products

adpersonam - Simple, powerful and affordable Self Serve DSP for Web Agencies and Small Businesses. Grow your business at your own pace with ad:personam Programmatic Advertising Self Serve DSP. No minimum ad spend required.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Smadex - Smadex is a programmatic advertising platform for agencies and brands.

Google Forms - Simple web forms from Google.

netadge - NetAdge is a mobile demand-side platform.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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