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Ad Layer VS AdRoll

Compare Ad Layer VS AdRoll and see what are their differences

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Ad Layer logo Ad Layer

Ad Layer is a creative management platform (CMP) that gives designers a way to easy create thousands of ads without worrying about the technical part.

AdRoll logo AdRoll

AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.
  • Ad Layer Landing page
    Landing page //
    2020-09-08

Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge.

Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages.

Doing all these by hand takes time, trust us, we used to do this.

So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but the system more or less fills in the content where you want it based on your design of choice. This is what everyone calls a Creative management platform if you like buzzwords or a banner builder if you prefer things easy and simple.

  • AdRoll Landing page
    Landing page //
    2018-10-09

Ad Layer videos

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AdRoll videos

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AdRoll Review - Beginners Guide PREVIEW by Bizversity.com

More videos:

  • Demo - AdRoll Dashboard Demo
  • Review - Using Adroll to Retarget

Category Popularity

0-100% (relative to Ad Layer and AdRoll)

Ad Layer

AdRoll

Advertising
7 7%
Advertising
93% 93
Ad Networks
0 0%
Ad Networks
100% 100
Graphic Design Software
100 100%
Graphic Design Software
0% 0
Design Tools
100 100%
Design Tools
0% 0

Questions and Answers

As answered by people managing Ad Layer and AdRoll.

What makes your product unique?

Ad Layer's answer

Ad layer can either be used as a tool to create digital assets (video, html5, social ads) and export them to be stand-alone which is perfect for creative agencies, or Ad Layer can connect to Meta, google, DOOH signs to be used as a dynamic platform.

Why should a person choose your product over its competitors?

Ad Layer's answer

Our support team is all experts and can be used as support but also as your co-pilot through production assignments or full DCO setups in Google platforms. Ad Layer also scales well, from a 10-man agency to a global direct client both in products also with our unique pricing model.

How would you describe your primary audience?

Ad Layer's answer

Creative agencies with a need to create lots of digital assets, local companies that need control over their advertising, media agencies that need a team to handle DCO setups for lots of clients (or set it up themselves), and finally big global clients that have strict rules about design and messaging.

What's the story behind your product?

Ad Layer's answer

We used to build banners by hand and did a lot of setup for different DCO ad-serving platforms. But we figured out that making banners are boring so we built a platform to handle that for us, and here we are selling it to everyone else.

Which are the primary technologies used for building your product?

Ad Layer's answer

Ad Layer is a SAAS system with APIs to a lot of different systems that solve tasks we can not do and help our client use their own unique setup and tech stack.

Who are some of the biggest customers of your product?

Ad Layer's answer

  • Pernod Ricard
  • Volvo
  • DDB
  • McDonald's
  • Omnicom group

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ad Layer and AdRoll

Ad Layer Reviews

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AdRoll Reviews

10 Alternatives To Google And Facebook Ads
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com
10 Alternatives To Google AdWords
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com

What are some alternatives?

When comparing Ad Layer and AdRoll, you can also consider the following products

BannerFlow - HTML5 display ad production platform

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Creatopy - Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

Bannerwise - We empower marketing teams to unlock the full potential of digital advertising by simplifying and automating digital ad production.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

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