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ActiveCampaign VS Zoho Marketing Automation

Compare ActiveCampaign VS Zoho Marketing Automation and see what are their differences

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ActiveCampaign logo ActiveCampaign

Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Zoho Marketing Automation logo Zoho Marketing Automation

All-in-one marketing software for multichannel engagement.
  • ActiveCampaign Landing page
    Landing page //
    2023-07-09

  www.activecampaign.comSoftware by ActiveCampaign

  • Zoho Marketing Automation Landing page
    Landing page //
    2023-07-04
  • Zoho Marketing Automation Email marketing
    Email marketing //
    2024-04-19
  • Zoho Marketing Automation WhatsApp Marketing
    WhatsApp Marketing //
    2024-04-19
  • Zoho Marketing Automation Customer journey orchestration
    Customer journey orchestration //
    2024-04-19
  • Zoho Marketing Automation Social media marketing
    Social media marketing //
    2024-04-19
  • Zoho Marketing Automation Marketing planner
    Marketing planner //
    2024-04-19
  • Zoho Marketing Automation Ecommerce dashboard
    Ecommerce dashboard //
    2024-04-19
  • Zoho Marketing Automation Web behaviour analytics
    Web behaviour analytics //
    2024-04-19
  • Zoho Marketing Automation Landing page builder
    Landing page builder //
    2024-04-19
  • Zoho Marketing Automation Contacts dashboard
    Contacts dashboard //
    2024-04-19

Zoho Marketing Automation is an automation software that helps businesses manage their marketing activities across multiple channels. The platform supports strategies that can generate more leads, convert them into customers, and retain them for longer. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Marketers can understand all their leads' activities and create a superior personalized experience. The marketing planner feature helps to plan the marketing campaign, from budgeting to calculating the ROI. Marketing managers can then analyze the effectiveness of their campaigns across all channels and make better decisions. They can also run tailored campaigns that are effective for their audience across different platforms.

ActiveCampaign features and specs

No features have been listed yet.

Zoho Marketing Automation features and specs

  • Multichannel Marketing: Yes
  • Email Marketing: Yes
  • Journey Orchestration & workflows: Yes
  • Web Behavioural Marketing: Yes
  • Lead Management: Yes
  • Marketing Planner: Yes
  • Social Media Marketing: Yes
  • SMS Marketing: Yes
  • Marketing Analytics: Yes
  • Landing Pages: Yes
  • WhatsApp Marketing: Yes
  • Ecommerce: Yes
  • Web Forms - Signups & Pop-ups: Yes
  • Lead Attribution: Yes
  • Budget and ROI Tracking: Yes
  • Website and In-App Analytics : Yes
  • Workspace: Yes

ActiveCampaign videos

+ Add

ActiveCampaign Review: My Honest Opinion [2020 Version]

More videos:

  • Demo - ActiveCampaign Review / Demo: Is this marketing automation platform good, bad, or ugly?
  • Demo - ActiveCampaign Review & Demo

Zoho Marketing Automation videos

+ Add

WhatsApp marketing with Zoho Marketing Automation

More videos:

  • Demo - Effective Marketing, Simplified !

Category Popularity

0-100% (relative to ActiveCampaign and Zoho Marketing Automation)

ActiveCampaign

Zoho Marketing Automation

Email Marketing
96 96%
Email Marketing
4% 4
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Marketing
0 0%
Marketing
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0

Questions and Answers

As answered by people managing ActiveCampaign and Zoho Marketing Automation.

What makes your product unique?

Zoho Marketing Automation's answer:

Zoho Marketing Automation is packed with growth-oriented features to help businesses of all sizes. Businesses need not rely on multiple marketing tools to orchestrate their marketing synonymously. Marketers can run their marketing from one single place. Apart from campaign management, journey orchestration, and in-depth marketing analytics, Zoho Marketing Automation includes a complete website analytics suite to measure the website's performance, and optimize for maximum conversions. Zoho Marketing Automation has an e-commerce suite for integrating online stores. Brands can run promotions and grow their online business.

User comments

Share your experience with using ActiveCampaign and Zoho Marketing Automation. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ActiveCampaign and Zoho Marketing Automation

ActiveCampaign Reviews

The 5 Best Email Marketing Software of 2023
ActiveCampaign is a versatile email marketing software that provides a comprehensive suite of tools for businesses to create, automate, and optimize their email marketing campaigns. It goes beyond basic email marketing by offering features that support customer relationship management (CRM) and marketing automation.
Source: www.listproductsreview.com
10 best Manychat alternatives in 2024 (free & paid)
ActiveCampaign for Marketing is a platform that lets you tailor personalized touchpoints with customers, track their preferences and behavior, customize your campaigns based on the customer lifecycle across multiple platforms, and more.
Source: chatfuel.com
11 Best Email Marketing Software for eCommerce in 2023
ActiveCampaign, a powerful email marketing software for eCommerce, has solidified its position as a potent automation platform. With pre-designed templates and automation workflows, it streamlines email marketing efforts effectively. Notably, the platform's advanced segmentation capabilities provide nuanced targeting options for eCommerce businesses.
Source: www.getshow.io
12 Top Campaign Monitor Alternatives & Competitors
Summary: ActiveCampaign balances a long track record in the email marketing space with the best of both worlds in a fully automated email system that can easily transition to a full blown CRM if you need it. I love ActiveCampaign because it can SCALE from zero to large enterprise, without breaking the bank.
Source: thedigitalmerchant.com
Best 12 Klaviyo Alternatives for Shopify
It offers you similar benefits as Klaviyo with slight differences. ActiveCampaign is an automation tool for e-commerce businesses. There is so much you can do with this tool. It is rated as one of the best alternatives for Klaviyo yet less pricey.
Source: adoric.com

Zoho Marketing Automation Reviews

We have no reviews of Zoho Marketing Automation yet.
Be the first one to post

What are some alternatives?

When comparing ActiveCampaign and Zoho Marketing Automation, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Prosoftly - CRM & marketing automation for growth

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Gradient Works Assignment - Software to automate and optimize your team's rules of engagement processes - from lead routing to opportunity distribution to customer account assignment.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Square Marketing - Drag & drop email marketing and automation from Square 💌

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