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Act-On VS ExactTarget

Compare Act-On VS ExactTarget and see what are their differences

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  3. » Reviews
  4. » Alternatives

Act-On logo Act-On

Act-On is a marketing automation software platform with email marketing, lead nurturing, lead scoring, CRM integration, social media & tracking tools

ExactTarget logo ExactTarget

ExactTarget is a Sales Software designed to help businesses build and manage their 1:1 customer journey.
  • Act-On Landing page
    Landing page //
    2023-10-06

  www.act-on.comSoftware by Act-On

  • ExactTarget Landing page
    Landing page //
    2020-01-08

Act-On videos

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Act-On Review: Easy to use, but not our top choice

More videos:

  • Review - Act-On Marketing Automation Platform Review
  • Review - Act-on Review - Marketing automation software review

ExactTarget videos

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ExactTarget Engages Marketing Decision Makers with LinkedIn Content Ads

Category Popularity

0-100% (relative to Act-On and ExactTarget)

Act-On

ExactTarget

Marketing Automation
46 46%
Marketing Automation
54% 54
Email Marketing
42 42%
Email Marketing
58% 58
Email Marketing Platforms
34 34%
Email Marketing Platforms
66% 66
CRM
60 60%
CRM
40% 40

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Act-On and ExactTarget

Act-On Reviews

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ExactTarget Reviews

The Best Email Marketing, Sales Prospecting, and Email Automation Software
ExactTarget was acquired by Salesforce for 2.5 billion in 2013. It’s now part of the Salesforce Marketing Cloud. This makes it a rather upmarket product now. It’s best for medium and large businesses trying to scale email marketing automation and even send push notifications and SMS.
Source: www.growthmarketingpro.com

What are some alternatives?

When comparing Act-On and ExactTarget, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pardot - Salesforce B2B marketing automation

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

BlueVenn - BlueVenn is a customer journey, analytics and single customer view platform.

Eloqua - Eloqua is a marketing automation and revenue performance management platform. Develop marketing campaigns with simple segmenting and filtering features. Track revenue down the marketing funnel to drive insights.

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