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Act-On VS Marketo

Compare Act-On VS Marketo and see what are their differences

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Act-On logo Act-On

Act-On is a marketing automation software platform with email marketing, lead nurturing, lead scoring, CRM integration, social media & tracking tools

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Act-On Landing page
    Landing page //
    2023-10-06

  www.act-on.comSoftware by Act-On

  • Marketo Landing page
    Landing page //
    2023-07-17

Act-On videos

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Act-On Review: Easy to use, but not our top choice

More videos:

  • Review - Act-On Marketing Automation Platform Review
  • Review - Act-on Review - Marketing automation software review

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Act-On and Marketo)

Act-On

Marketo

Email Marketing
3 3%
Email Marketing
97% 97
Marketing Automation
3 3%
Marketing Automation
97% 97
Email Marketing Platforms
3 3%
Email Marketing Platforms
97% 97
CRM
7 7%
CRM
93% 93

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Act-On and Marketo

Act-On Reviews

We have no reviews of Act-On yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

What are some alternatives?

When comparing Act-On and Marketo, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pardot - Salesforce B2B marketing automation

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

BlueVenn - BlueVenn is a customer journey, analytics and single customer view platform.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.

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