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AB Tasty VS Ocamba

Compare AB Tasty VS Ocamba and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

AB Tasty logo AB Tasty

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.
  • AB Tasty Landing page
    Landing page //
    2023-07-26
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

AB Tasty features and specs

No features have been listed yet.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

AB Tasty videos

+ Add

Discover AB Tasty with Rémi, CEO

More videos:

  • Review - AB Tasty Talks Boosting Conversion by Understanding the Customer Journey

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Category Popularity

0-100% (relative to AB Tasty and Ocamba)

AB Tasty

Ocamba

Web Analytics
100 100%
Web Analytics
0% 0
Push Notifications
0 0%
Push Notifications
100% 100
A/B Testing
100 100%
A/B Testing
0% 0
Mobile Push Messaging
0 0%
Mobile Push Messaging
100% 100

Questions and Answers

As answered by people managing AB Tasty and Ocamba.

Why should a person choose your product over its competitors?

Ocamba's answer:

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer:

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer:

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using AB Tasty and Ocamba. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AB Tasty and Ocamba

AB Tasty Reviews

15 Best A/B Testing Tools And Software (2021 List)
AB Tasty is one of the best A/B testing software recommended for folks looking for an AI-powered gem to increase conversions and leads to their digital assets. A robust tool with great functionality. You will like its built-in widget library that most A/B testing software lacks.
Source: www.einsstark.tech
18 Top A/B Testing Tools Reviewed by CRO Experts
AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities. Using AB Tasty’s visual editor, you are able to quickly put together variants and tests and receive real-time reports with confidence levels on your goals.
Source: conversionxl.com

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

What are some alternatives?

When comparing AB Tasty and Ocamba, you can also consider the following products

Optimizely - A/B testing you'll actually use.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Airship - Mobile marketing solutions across all major mobile platforms.

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