Privacy Focus
BAT is designed to improve digital advertising by enhancing user privacy. Unlike traditional advertising models, which often involve invasive tracking, BAT allows users to control their own data and share it selectively.
Incentives for Users
BAT rewards users for viewing ads with tokens, creating an incentive to engage with advertisements and potentially increasing the users' overall engagement and satisfaction.
Efficient Ad Spending
Advertisers can target users more effectively due to the platform's targeted approach, ensuring that their ad spend is being used more efficiently, potentially resulting in higher ROI.
Transparency
The transparency of the blockchain technology on which BAT is built allows for greater accountability and less fraud in the advertising space.
Ecosystem Growth
BAT has the potential to create a new ecosystem where users, publishers, and advertisers can benefit more equitably, reducing reliance on intermediaries and their associated fees.
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Agreed. Brave actually implemented this exact thing[1], and then got dumped together with other crypto scam projects, which continues to happen in this very thread. Crypto haters are quick to shout that cryptocurrencies have no practical use, and introduce many problems, but this is a perfect use case for them. The negative discussion has detracted from some truly disrupting technologies being adopted, which is a... - Source: Hacker News / 7 months ago
Minimum practical transaction size and cutting off the possibility for small casual transactions" And more recently Brave, the browser tried to implement it. "Crypto and DeFi are hard to use and the $330 billion digital advertising industry is failing users, publishers and advertisers. With Basic Attention Token and Brave we want to take Crypto to the next 1B users and solve the endemic inefficiencies and privacy... - Source: Hacker News / about 1 year ago
Not just ads that make it past the filters, but ones that Brave the company sends to you. See and https://basicattentiontoken.org/. Source: about 1 year ago
Brave's Basic Attention Tokens, or BAT, are bridged across Ethereum and Solana per BAT's website; Ethereum previously used a proof-of-work model which had an awful environmental impact, but has since moved to a more efficient proof-of-stake model in September 2022, which the Ethereum Foundation claimed at the time would reduce energy use by 99.95%, though I can't find anything on the actual results. Solana as far... Source: over 1 year ago
As far as I know, it’s alright. Firefox (and some forks of it) are considered better with the right tweaks. Un-googled chromium and Brave are generally considered your best bets for a chromium-based browser (some sites unfortunately rely on chromium, though your mileage may vary). I think Brave is considered to be a bit more secure than un-googled chromium (don’t quote me on that)— but the trade off is that... Source: almost 2 years ago
In the meantime, BAT can be used to tip your favorite sites/content creators online — more information on what you can do with BAT here: https://basicattentiontoken.org. Source: almost 2 years ago
As for content.. If you look at VRChat, you'll see that a lot of good content is created by the user base. Money could also be raised by buyers trying to profit off the coin. Many profit models to explore. For example Brave browser found a good way of integrating crypto with their BAT token. Source: almost 2 years ago
There, I said it. Its only use case is tipping. They are pretty much a glorified version of moons, and not much better. Only about 10 million people regularly use Brave browser and there are about 1 million verified content creators accepting BAT (that's according to Brave themselves, so the actual numbers might be lower). That's... Not a lot. There's about 150,000 moon vaults. I mean sure, that's less than a... Source: almost 2 years ago
However, they also display BAT price and trading info as well as advertise coin exchanges where users can sell BAT on their website (https://basicattentiontoken.org). Source: almost 2 years ago
The entire advertising industry should burn down, as far as I'm concerned. Advertising ruins every form of media it touches. From radio, television, newspapers (it's arguably responsible for killing journalism), and now the internet, and all the services we use it for. Web search is useless because of it. Most websites are pretty much spyware. A large percentage of them are SEO spam, existing only to serve ads.... - Source: Hacker News / almost 2 years ago
BAT stands for Basic Attention Token. Basically, it's a crypto currency that Brave pays to its users for viewing Brave's ads. The controversy with Tom Scott centered around Brave displaying a BAT tip jar for Tom Scott, but Tom Scott had never opted into the program. This gives the impression that you're giving donations to Tom Scott, but in reality he will never receive them as he's not part of the program. The... Source: about 2 years ago
Https://basicattentiontoken.org/ you can check out the whitepaper on their website, it runs on the Ethereum network. I for one think these kind of tokens pose a very good use case in the crypto space. We all gain by making advertising decentralized because that means out data also isn't getting collected by a single behemoth off a company but rather spread out across a network for individual advertisers to use. Source: about 2 years ago
There, I said it. Its only use case is tipping. They are pretty much a glorified version of moons, and not much better. Only about 10 million people regularly use Brave browser and there are about 1 million verified content creators accepting BAT (that's according to Brave themselves, so the actual numbers might be lower). That's... Not a lot. There's about 150,000 moon vaults. I mean sure, that's less than a... Source: about 2 years ago
Announcing the news today in Austin at the Consensus conference, Brendan Eich, CEO and co-founder of Brave and BAT, and Alex Shevchenko, CEO of Aurora Labs, explained how the companies will collaborate to integrate Aurora, an Ethereum Virtual Machine (EVM) on the NEAR Protocol, into Brave Wallet. This means greater multi-chain functionality in Brave Wallet and expanded utility for the Basic Attention Token... Source: over 2 years ago
Remember to check out the Official BAT website, and get your hands on official BAT & Brave merch through our official merch store! You can even pay with on-chain BAT! Source: over 2 years ago
If you take a close look, it's just tokens vs token on the actual website. I have got to hand it to them on the website, a layman wouldn't be able to notice. If you want to compare, the official website is https://basicattentiontoken.org/. Source: over 2 years ago
Probably because of https://basicattentiontoken.org/ For a group that's largely bet their fortunes on internet companies, it's kind of funny that anything crypto is so toxic here, but that's probably the reason. The actual browser is under good technical stewardship from what I know. It's essentially not-evil Chrome with an optional crypto-for-ads monetization model, a crypto wallet, and some primitive default... - Source: Hacker News / over 2 years ago
They're calling it the Basic Attention Token (BAT), and it's essentially a coin that is rewarded if you choose to activate some ads on your Brave Browser. The ads aren't nefariously injected into the sites you visit, like you might initially think. Rather, you just get those Chrome-style text notification popups occasionally. Your browser then becomes a wallet to store your coins on your local machine, but you can... - Source: dev.to / over 2 years ago
Brave browser which uses BAT for ads not collecting data on you by a centralized company like Google or Facebook. Source: over 2 years ago
The problems with the modern web are hardly technical. We have the technology to make it better. There is a single major problem: advertising. It is the default monetization path for most of the web, and it has become an unstoppable force of sites that are hostile to the user, siphon as much user data as possible, and use every marketing tactic available to trick the user into clicking on ads or agreeing to being... - Source: Hacker News / over 2 years ago
I wonder who thought of that first? Source: over 2 years ago
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