7 Best Transactional Email Services: Sendgrid vs. Mandrill & More

1

SendGrid

I wanted to echo the sentiments on Sendgrid. We started using them in Jan ’18. From Jan until April, our blocked rate was under 5%. In May, 14.56% of our emails were blocked, most because of IP throttling. Yes, Sendgrid has 24/7 support, but their answer to this spike in blocks is that we need to change our plan from $9.99/month to $79/month. The frustration, perhaps obviously, is that I was not given this choice until months after deciding to go with Sendgrid. I chose the plan based on how many emails we send. If I had been advised at the beginning (or at least the first few months) that the real cost of sending emails was much higher, I would have made a different choice.

#Email Delivery #Transactional Email #Email Marketing 106 social mentions

2

Mandrill

We used Mandrill for our transactional E-Mails. We are now rebuilding the strategy and we are now experiencing issues in the reporting of Mandrill. Mandrill is not able to categorize different E-Mails for different categories or products. For everyone who has several products this is essential. Another problem is that Mandrill just saves their analytics for max. 90 day (if you pay extra) and we would have to save the more historic data ourselves. For that we would need to build an extra database, as this large amount of data would crash our current systems. So now im searching… Important for us is dedicated IPs, deliverability and exact reporting. Any suggestions? Thanks

#Email Marketing #Email Delivery #Transactional Email

3

Brevo

AmazonSES – Cheapest at high volumes (but see Authmailer too) SendinBlue – Going on other comments here this was the original solution given that has no negative reviews – Reasonably priced too Authmailer – Very similar pricing to AmazonSES ElasticEmail – cheap at lower volumes (e.g. under 100k) – first 40k emails are free – but have they been around long? SparkPost – the cheapest – first 100k emails are free – but have they been around long?

#Email Marketing #Newsletter Marketing #Email Marketing Platforms 14 social mentions

4

Amazon SES

When competing on price, it’s hard to beat Amazon. At $0.10 per thousand emails, Amazon SES is extremely cost effective and scalable. However, the AmazonSES interface is messy to say the least, and playing around with their API can be a real headache. There are a few workarounds that will enable you to get the low cost of Amazon SES without the poor interface. One way is to use a tool like Sendy, which is a self-hosted interface that uses the Amazon SES API to send your emails.

#Email Delivery #Email Marketing #Transactional Email 65 social mentions

5

Mailjet

You asked for someone’s return on experience about Mailjet. Well, I hope Mailjet CMO’s feedback count for one… To answer your question about how we stand out from Sendgrid, I would say: – International deliverability support: not the shiniest asset, but a very effective one for every company that expect their emails to reach Gmail and Yahoo inboxes but also Orange, BT, Telekom… Our 24/7 customer support is very reactive on this question among others and in 4 languages… but granted, through tickets and not emails. – User-friendly interface, shiny asset here. We’re glad to be included in this transactional ESP comparison, but we do offer an all-in-one product, also meant to meet e-marketers expectations about sending, analysing and enhancing their newsletters and notifications. A neat layout is compulsory to meet that goal.

#Transactional Email #Email Delivery #Email Marketing 4 social mentions

6

Mailgun

Hi, I use Mailgun for sending transactional mails and send around 2k mails per week and we are on shared IP and so, I am facing some issues like ESP throttling issues, because of the others who are using the same as I do. I have to get my shared IP changed every time I ran into these kind of issues. Mailgun recommends to use a dedicated IP when you send more than 5k mails per day or 50k mails per week. However, I don’t send those many mails and I am blocked now, as if you use a dedicated IP and don’t send enough mails or don’t maintain the reputation, that will make my situation worse. Do you have any suggestion for this?

#Email Delivery #Transactional Email #Email Marketing 11 social mentions

7

Postmark

Postmark are the most expensive transactional email service (10x the cost of Amazon SES), so what do they do to justify the sky high pricing? Their focus seems to be on providing a high-end service using only the best hardware and software to keep your receive rates high, and your data secure. The impression I get with Postmark is that they’re one of the more transparent services, and have very little to hide, which inspires confidence.

#Email Delivery #Email Marketing #Email Marketing Platforms 49 social mentions