RANT: Google is Actively Making GA4 Worse for Marketers by Removing Attribution Models

1

PostHog

I can't find anything quite like GA, but I often use PosthogPosthog a lot. You can add formulas, without SQL or code, into reports which give full flexibility in creating Attribution models.

#Analytics #User Analytics #User Engagement 46 social mentions

2

Amplitude

Amplitude is more straightforward with their Attribution reporting, but I don't have much experience using it.

#Analytics #Web Analytics #Mobile Analytics 38 social mentions

3

Usermaven

Try usermaven.com, it supports different attribution models that Google is sunsetting.

#Business Analytics #Marketing Analytics #Product Analytics 25 social mentions