Website Evaluation - How to Evaluate Your Online Marketing Effectiveness in 5 Minutes – From Trusted 3rd Party Sources!

1

MOZ Domain Analysis

By no means will this tool give you a deep level of actionable advice, but it will help you realistically gauge in about 30 seconds how well you are doing with your online battle for dominance. The Moz Domain Analysis tool gives you information like what keywords you are ranking for, what websites link to you, what pages on your website have the most links pointing to it and so on. It also gives you some information on your competition and the overall strength of your website. Much of this information can be found on Google Analytics and Search Console mentioned above but this provides a real simple and quick view. The domain authority is an important number to look at because it ranks the level of authority your website has – basically combining a bunch of relevant factors from incoming links, to rankings and so on. It is not something from Google but provides an idea of the authority of your website from a search engine viewpoint. This needs to be considered within the context of the entire picture. This tool also reviews your spam score as well which is important to know. I would not make many decisions based on using this tool other than it can be a good measure of everything else we covered in this article – a good visual. To me, the most beneficial part of this search is summarizing your keywords and your competition. With evaluating your online marketing it is important to evaluate all factors and this is a simple tool to get a quick idea on how well your website might be doing.

#SEO #SEO Tools #SEO Analyzer 5 social mentions

2

Google

Go to Site Liner’s Duplicate Content Checker and input your domain. It will then spend about a minute checking your website for issues, including duplicated content. You can then view the percentage of duplicated content your website has along with other SEO metrics like broken links, etc. The goal percentage of duplicated content should be zero, however realistically anything below 15% would be considered to be acceptable. Why is Duplicated Content Bad? Duplicated content has zero value for the website and search engines can easily spot it - your search engine rankings will be negatively affected because of it. Duplicated content not only indicates a lack of effort on the part of the content creator but also on your business because you allowed it on your website. Google, Bing and other search engines rank sites based on their authority and relevance - duplicated content will make them trust your website less and will cause significant damage to your long-term search engine optimization growth and rankings. If you have duplicated content it is important to create an immediate content creation plan to replace your current content with original content. If you have less than 15% duplicated content then give yourself a passing grade – if not then mark it down as an F. The task of replacing your duplicated content with original content can seem overwhelming – it is important to do it though as quickly as you can. We have developed an informational page about content creation and marketing you can review to get helpful advice, tips and things to avoid.

#Search Engine #Internet Search #Web Search 3693 social mentions

3

Bing

Go to Site Liner’s Duplicate Content Checker and input your domain. It will then spend about a minute checking your website for issues, including duplicated content. You can then view the percentage of duplicated content your website has along with other SEO metrics like broken links, etc. The goal percentage of duplicated content should be zero, however realistically anything below 15% would be considered to be acceptable. Why is Duplicated Content Bad? Duplicated content has zero value for the website and search engines can easily spot it - your search engine rankings will be negatively affected because of it. Duplicated content not only indicates a lack of effort on the part of the content creator but also on your business because you allowed it on your website. Google, Bing and other search engines rank sites based on their authority and relevance - duplicated content will make them trust your website less and will cause significant damage to your long-term search engine optimization growth and rankings. If you have duplicated content it is important to create an immediate content creation plan to replace your current content with original content. If you have less than 15% duplicated content then give yourself a passing grade – if not then mark it down as an F. The task of replacing your duplicated content with original content can seem overwhelming – it is important to do it though as quickly as you can. We have developed an informational page about content creation and marketing you can review to get helpful advice, tips and things to avoid.

#Search Engine #Internet Search #Mapping And GIS 337 social mentions