Varos Reviews and Details

Is Varos good?

Social recommendations and mentions

• Spying on a competitor's Instagram ads?

  Another tool that might be of interest is varos.com. As for your question regarding to spy on “all” ads - in the Ads Library keyword search, enter “*”. Source: about 3 years ago

• Is there any good ways to spy on competitors facebook ads and audience?

  Try power varos.com. It is up to date on data but can definitely give you some insights. Source: about 3 years ago

• Please suggest me a way to do a proper competitor spy for the PPC campaign. I mainly want to know about their bidding and targeting keywords.

  Indirect answer but: Check out the new Google Ads Transparency Center and varos.com. Source: about 3 years ago

• Benchmarking conversion % for new SaaS product

  Then you can measure conversion and work to improve it. varos.com can help you establish this. Source: about 3 years ago

• Any Marketing Benchmarks for PLG (Product-led-growth) Companies?

  Measure what you think is important internally and try to do better next month. varos.com can help you establish competitor benchmarks but you should first start with your own. Source: about 3 years ago

• Industry benchmarks resource?

  There are a lot of sources, varos.com, Constant constant, Compaignmonitor and many others provide stats in their blogs. Source: about 3 years ago

• How do you compare your ads? What benchmarks you are looking at?

  Just look at your ROAS and work backwards. Industry benchmarks won't ever help you with ROI. If your ROAS is too low, test different creatives (video preferably) and different copy until you find what works. varos.com can help you do this,. Source: about 3 years ago

• Benchmarks for Ecommerce Industry

  It’s different from niche to niche, depends on your goals, but varos.com can help you with this. There’s no cookie cutter response to that question. Source: about 3 years ago

• Software / Service to track paid ad campaigns? Google and Facebook

  Rereading your post, I’d probably say varos.com will be your best bet. They’re basically the kings on the chessboard in the digital marketing game. If you can’t be given a solution from a scheduled demo you’re SOL’d with the possible exception of SEMRush or Ahrefs, though that’s more SEO targeted than a digital management suit for integration of your SaaS’s. Source: about 3 years ago

• facebook ads benchmark

  Mine usually average around .15 cents per click. I've found trying a few different types of ads running at the same time....but set up with different pictures, text, and a custom audience has helped me determine which ads people are responding to the best, and more importantly...for the lowest cost. I'm constantly analyzing and tweaking my FB ads, I learnt all this from varos.com ...keep experimenting and I'm sure... Source: about 3 years ago

• Facebook ctr benchmarks

  This won't answer your question, but know that CTR varies widely by audience targeting, ad format/placement location, and industry vertical. varos.com can help you benchmark these metrics against your competitor which might make you make good decisions. Providing this kind of detail might help out with some insight. Source: about 3 years ago

• Any tools that can help benchmark LinkedIn analytics against peers?

  You can check varos.com ,it's a great tool for doing benchmarks. But reflects the necessary data of detail engagement. Source: about 3 years ago

• Reliable Facebook Benchmark Metrics for 2021?

  Personally, I will use varos.com to create a report of the data from Facebook ads combined with the data of google analytics. Source: over 3 years ago

• Which are the most accurate marketing benchmarking software / platforms?

  That's an interesting question - what kind of data would you like to compare? You can check tools like varos.com which have backlink checkers, and new Search Volumes that you can use to carry out your benchmarks. Source: over 3 years ago

• I have to do a detailed competition analysis for one of our biggest competitors. Suggest templates.

  We use varos.com for competitor analysis. Also, a key thing to keep in mind is: what’s the end goal of this competitive analysis? What question are you trying to answer? Is it to get an overview of the company? Is it to size a new market opportunity? Is it to determine what you need to “win” in the space? Source: over 3 years ago

• What KPI metrics do you use when cold audience testing? [FB Ads]

  When I run tests on cold audiences I use it to determine two things, engagement, and costs. You can use varos.com for this. Source: over 3 years ago

• fb ads benchmark question

  Every company/product/service/ad is different, and costs vary, but for our U.S. Company advertising regionally -- for a high-cost, high involvement education service/product -- I try to keep CPC under $0.50 and usually hover at about $0.30 CPC. Cost-per-engagement varies but is usually even cheaper, like $0.10 to $0.15 maybe on average. Cost-per-view if you're talking about video is almost always $0.01 to $0.02... Source: over 3 years ago

• What standard marketing KPIs/metrics do you guys track?

  You can use varos.com to help you with everything related to KPIs. Source: over 3 years ago

• How to read your FB ad data

  I noticed a lot of guys here are just starting out running their Facebook ad campaigns and so I wanted to share something I learnt through experience and also with the use of great tools like varos.com Moral of the story is don't give up! Just give it time. Source: over 3 years ago

• How to improve Benchmarks for FB/IG ad metrics

  Improve your ads to begin with. Your CTR is super bad, I would try maybe some interest targeting specific to your niche, and also try to garnish your FB Pixel with some link clicks from some FB groups or subreddits related to your niche. It's free traffic that can help a lot when creating LAA down the line. You can also use tools like varos.com to set benchmarks with reference to your competitors. Source: over 3 years ago

• Seller price comparison/Benchmarking tool

  We had some success with varos.com However price comparison for online shops who lets say advertise on google or facebook is much harder than price comparison and repricing for merchants on amazon and ebay. Source: over 3 years ago