Minimize the barriers to use your product. I can attest that previous ideas of mine failed in part because there was too much configuration: create an account, find your friend, add the friend. This is a fine strategy if you're leveraging networks with invites that make it seamless to grow a site-based network (e.g. Pulling up a contact list and giving people to invite their friends on the platform). Otherwise, it... Source: over 2 years ago
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