Smartan is a content analysis tool that helps digital publishers track and also improve the performance for both content and authors, through a series of unique metrics. It has a built in customized SEO tool that allows publishers to see how their articles rank on Organic Search. Smartan empowers editors with real time data, allowing them to take the appropriate action at the appropriate time: • Amend or increase visibility if an article is performing unusually low • Add extra content, write a follow-up, active encourage social media sharing even promote via other channels, if an article is highly performing • Detect trending topics and concentrate on developing them.