Four Fundamental Tips to Profit with a Professional Email Signature

As most B2B companies know, one of the most effective ways to pursue leads, expand customer bases, and bolster sales is through strategic email marketing. While there are plenty of components to writing a compelling message, effective email marketing also relies on presentation, professionalism, and an appealing call to action.

With these elements incorporated in their email signatures, businesses can begin to fully establish a corporate identity and market their brand to a large number of potential stakeholders.

Why is professional email communication important between companies?

As a rather self-explanatory phrase, an email signature describes the language that comprises the conclusion of an email. While this can be drafted along with the body of the message, many professionals find it easiest to program a standard email signature that presents all necessary business information, including one’s name, title, phone number, business address, and sometimes even a professional headshot.

Though simple, these details allow for easy access to the sender’s contact information, in addition to representing the company in a clean, organized, and credible way.

But this still begs the question: Why are email signatures significant to the effectiveness of email marketing? While a professional email signature may provide relevant contact information for a company representative, it also serves as a form of action-oriented marketing.

Email marketing best practices call for a signature that includes a business logo and clickable website link, making the journey to the company website effortless. The best email signatures double as effective branding tools, which can ultimately funnel more customers toward a business’s products or services. After investing in a quality sales customer relationship management (CRM) system, companies can track all the differences a professional email signature can make.

Our Top Email Signature Tips for the Sales Team

1. Cover the basics

In order to serve its basic function, a professional email signature must provide all the fundamental components: one’s name, position, company website, logo, and relevant social media. Without it, emails reserve little to no space for branding or credibility. And after all, this basic information is the skeleton of any email signature.

2. Include a call to action

Some marketers might argue that a short, sweet, and simple call to action is the most important part of any email. Following any body of information, it’s vital that companies make their ask incredibly clear for recipients—a message that is usually best conveyed in the conclusion. As a matter of fact, emails with a single call to action have been shown to increase clicks by 371% and sales a whopping 1617%.

Within the context of email signatures, this can simply be a promotional graphic or some compelling copy containing a useful hyperlink, whatever it takes to convert email recipients to prospective customers.

3. Make your signature clickable

As mentioned, hyperlinks can be quite useful within a professional email signature. Though a simple task, adding a convenient route to a company website or social media is one of the most effective ways to increase their traffic. When in doubt, make it as easy as possible for your customers to read up on your business.

Better yet, transform the look of your email signature with brief links. When it’s more appropriate to list a full link as opposed to hyperlinking it, ensure that the URL is as short as possible. Anything too long may be distracting and look unprofessional—issues that could be easily mitigated with link-shortening tools such as Bitly.

4. Avoid using a plain text or image-only email signature

While they are incredibly simple to make, these forms of email signatures are not always the most accessible choice. When email service providers happen to block images or automatically mark messages as spam, recipients must often jump through hoops in order to view the full signature.

However, an HTML email signature offers a distinct and attractive look to any email. With the ability to display images in various sizes, colors, and shapes, these signatures breathe life into just about every message. Again, these minor details can be implemented to ensure a positive brand experience for every email recipient.

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Through innovative best practices, email communications have persisted as a lucrative marketing channel. For the sake of branding and credibility, companies can benefit greatly by investing some time and effort into crafting professional email signatures. Not only can they contain important contact information, but they are a driving factor for sales conversions in email marketing.

Email signature management software

An email signature manager offers everything your business needs to manage team email signatures efficiently. In addition, the software makes it easy for your company to improve the brand image by helping to manage your employee’s email signatures.

Bybrand

Bybrand is an email signature manager platform that makes it quick and easy to create signatures for your entire team. The platform offers time-saving features, a large collection of templates, an HTML signature editor, integration with the email platform as Google Workspace, and collaborative features to streamline the signature creation process.