Affect Lab enables users to leverage behavioral insights so that they can learn about the subconscious preferences of audience and deliver experiences that connect emotionally with consumers.

AffectLab is a SaaS-based Emotion Insights Platform allowing brands, agencies, advertisers and other companies to measure and understand human emotions at scale to optimize consumer touch points across the entire consumer life cycle. AffectLab uses Neuro Research techniques to measure human emotions at scale.

AffectLab has developed and implemented the following proprietary technologies from the ground up.

Facial Coding - AffectLab measures a user's facial expressions using a standard camera on a laptop or on a mobile phone and categorizes them into macro and micro emotions

Eye Tracking - AffectLab uses a standard camera on a laptop or on a mobile phone to measure, analyze and visualize human gaze patterns and generate heat maps, gaze plots, transparent maps etc.