Creactives' TAM is an AI-powered web app. It exploits ERP's structured/ unstructured info (short and long descriptions, technical sheets) to cleanse, enrich, deduplicate, and govern MMD by connecting all legacy systems. Duplicate Material Records identification steps: 1. Material Categorization on custom taxonomy and UNSPSC or other, without mapping tables. 2. Material identification by capturing Technical attributes values: Brand & Producer code, Norms/measures. 3. Duplicates flagged among those of each category with equal Technical Attributes values. Preventing duplicates with Smart Material Creation: 1. Real-time automatic duplicate check, 2. New material guided creation supporting categorization, technical attribute normalization, and automatic multilanguage normalized description. USP: • Native in 30 languages • Largest Knowledge Base of industrial components • Crowd Learning - TAM usage automatically updates AI