Zype VS SmartyAds

Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.

SmartyAds is a progressive software developer, specializing in omnichannel programmatic digital advertising solutions. SmartyAds has been creating full-stack digital platforms for media buyers and media sellers since 2011. Today SmartyAds features connections to the largest global programmatic networks, offices located all across the world, and innovative, end-to-end digital solutions that help brands easily achieve their business goals through:

-Reduction of media-costs and operational expenditures -Elevating media trading efficiency -Increasing brand safety and transparency -Effective business performance measurement and prediction