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Zoho Analytics VS Google Marketing Platform

Compare Zoho Analytics VS Google Marketing Platform and see what are their differences

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Zoho Analytics logo Zoho Analytics

Zoho Analytics is a self-service BI, reporting and analytics software which helps you create dashboards and analyze data. Sign up free.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Zoho Analytics Landing page
    Landing page //
    2023-10-11
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Zoho Analytics videos

+ Add

Create a dashboard in under two minutes with Zoho Analytics

More videos:

  • Review - Zoho Analytics - On Premises: Overview
  • Review - Zoho Analytics - Self-service BI and analytics software

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Zoho Analytics and Google Marketing Platform)

Zoho Analytics

Google Marketing Platform

Data Dashboard
100 100%
Data Dashboard
0% 0
Surveys
0 0%
Surveys
100% 100
Business Intelligence
100 100%
Business Intelligence
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using Zoho Analytics and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Zoho Analytics and Google Marketing Platform

Zoho Analytics Reviews

10 Best Big Data Analytics Tools For Reporting In 2022
Zoho Analytics is a self-service BI and analytics software used by the likes of Hyundai, Ikea, HP, and Philips. Their freemium plan is a bit feature lite but you can add up to 2 users, input up to 10K rows/records, and access unlimited reports and dashboards. This is a pretty sturdy offering for free-to-use data analysis. Zoho Analytics comes with a library of pre-built...
Source: theqalead.com
25 Best Reporting Tools for 2022
Zoho Analytics is a SaaS-based Business Intelligence (BI) and Reporting tool that is best suited for non-tech-savvy people. It comes with an easy-to-use interface and powers the Reporting with Machine Learning, Artificial Intelligence, and NLP for augmented analytics. Moreover, Zoho Analytics offers 500+ the box integration that allows companies to seamlessly integrate apps...
Source: hevodata.com
The Best Data Visualization Tools - Top 30 BI Software
Zoho Reports is an online reporting and business intelligence tool that helps you get new insights from your business data. It allows you to easily create and share powerful, ad hoc reports in minutes, with no IT help. Data can be imported from applications and databases, even behind firewalls.
Source: improvado.io
7 Free Project Management Software Options to Keep Your Team On-Track
Zoho Reports is easy to use and lets you create comprehensive dashboards and data visualizations to ensure your projects are on-track. You can import data from outside files, cloud drives, applications, and in-house apps, enabling you to create more accurate cross functional reports. (Zoho Reports is a HubSpot integration partner).
Source: blog.hubspot.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Zoho Analytics mentions (0)

We have not tracked any mentions of Zoho Analytics yet. Tracking of Zoho Analytics recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Zoho Analytics and Google Marketing Platform, you can also consider the following products

Chartio - Chartio is a powerful business intelligence tool that anyone can use.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Google Forms - Simple web forms from Google.

Sisense - The BI & Dashboard Software to handle multiple, large data sets.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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