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Zarget VS Exaptive

Compare Zarget VS Exaptive and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Zarget logo Zarget

Zarget is new age AB testing and Heatmap software that lets you optimize your website with just a few clicks thereby increasing sales.

Exaptive logo Exaptive

Build full-stack data applications
  • Zarget Landing page
    Landing page //
    2022-01-12
  • Exaptive Landing page
    Landing page //
    2021-09-23

Zarget features and specs

  • Comprehensive A/B Testing
    Zarget provides robust A/B testing features that help businesses optimize their website and understand what works best for their audience.
  • Heatmaps
    The inclusion of heatmaps allows users to visually analyze visitor interactions on their websites, highlighting areas with high engagement.
  • Session Recording
    Zarget includes session recording capabilities, capturing real user sessions to understand user behavior better and identify potential UX issues.
  • User-friendly Interface
    The platform boasts an intuitive and easy-to-navigate interface, making it accessible even for users with limited technical expertise.
  • Price
    Offers competitive pricing compared to other similar tools in the market, providing good value for money.

Possible disadvantages of Zarget

  • Limited Integration Options
    Zarget has fewer integration options with other marketing tools and platforms, which might be a drawback for businesses relying on a diverse toolset.
  • Customization Limitations
    Some users find that Zarget's customization options are limited, restricting advanced users who require more flexibility and control.
  • Learning Curve
    While the interface is user-friendly, there can still be a learning curve for new users who are not familiar with website optimization tools.
  • Customer Support
    Some customers have reported that the customer support can be slow to respond, which can delay problem resolution.
  • Performance Issues
    There have been occasional reports of performance issues, such as slow load times and lag when using the tool.

Exaptive features and specs

  • Interdisciplinary Collaboration
    Exaptive facilitates collaboration across different disciplines by connecting users and enabling them to share and build upon each other's work more effectively.
  • Data Integration
    The platform allows for seamless integration and visualization of diverse data sources, helping users derive insights more efficiently.
  • Modular Design
    Exaptive's modular design provides users with a flexible framework to construct tailored solutions using reusable components.
  • Rapid Prototyping
    Users can quickly prototype ideas and solutions with the platform's tools, significantly speeding up the innovation process.

Possible disadvantages of Exaptive

  • Learning Curve
    New users might experience a steep learning curve due to the platform's complex features and functionality.
  • Integration Challenges
    While Exaptive supports various data sources, integrating some specific systems may require additional configuration and technical expertise.
  • Cost
    The pricing model might be prohibitive for smaller organizations or individual users with limited budgets.
  • Limited Offline Capabilities
    The platform may not offer full functionality offline, which could be a limitation for users in environments with unreliable internet access.

Analysis of Zarget

Overall verdict

  • Zarget was considered a solid option for small to medium-sized businesses looking to enhance their website's performance and user engagement. It provided comprehensive tools for CRO which were beneficial for teams that wanted detailed insights without requiring extensive technical skills. However, in late 2017, Zarget was acquired by Freshworks and rebranded as Freshmarketer. Thus, evaluations should now focus on Freshmarketer's capabilities rather than Zarget's historical performance.

Why this product is good

  • Zarget was a conversion rate optimization (CRO) tool that helped businesses improve their website performance through A/B testing, heatmaps, and funnel analysis. It aimed to provide an easy-to-use interface and robust features to drive data-supported decisions for marketing and web development teams.

Recommended for

  • Marketing teams focusing on data-driven improvements to web strategies.
  • Web developers needing to optimize website effectiveness.
  • Small to medium-sized businesses wanting accessible and comprehensive CRO tools.

Zarget videos

+ Add

Zarget at TechSparks 2016

Exaptive videos

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Exaptive's Cognitive Network

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User comments

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What are some alternatives?

When comparing Zarget and Exaptive, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Invent With Python - Learn to program Python for free

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Mode Python Notebooks - Exploratory analysis you can share

Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

One Month Python - Learn to build Django apps in just one month.

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