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YouTube Ads VS Google Marketing Platform

Compare YouTube Ads VS Google Marketing Platform and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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YouTube Ads logo YouTube Ads

Video advertising on YouTube works, and you only pay when people watch your video ads. Get started with online video advertising campaigns today.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • YouTube Ads Landing page
    Landing page //
    2023-07-30
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

YouTube Ads videos

No YouTube Ads videos yet. You could help us improve this page by suggesting one.

+ Add video

Google Marketing Platform videos

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Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to YouTube Ads and Google Marketing Platform)

YouTube Ads

Google Marketing Platform

Marketing Platform
100 100%
Marketing Platform
0% 0
Surveys
0 0%
Surveys
100% 100
Social Media Marketing
100 100%
Social Media Marketing
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using YouTube Ads and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare YouTube Ads and Google Marketing Platform

YouTube Ads Reviews

21 Best AdSense Alternatives to Consider for Your Website in 2022
Generally, people integrate their YouTube channel with Google AdSense in order to earn ad revenue. But you can also use the Adsense alternatives for Youtube mentioned below.
Source: kinsta.com
Want to Diversify Your Marketing? Here Are 7 Alternatives to Facebook
YouTube: It’s the world’s largest video sharing platform and benefits from Google’s advanced advertising features. Perfect for capitalizing on the increase in video consumption.
Source: au.oberlo.com
The 5 Best Alternatives to Facebook Ads Right Now
Now that you’ve checked these Twitter Ads best practices and know how to make money with Twitter Ads, it’s time to explore YouTube ads!
Source: www.mobidea.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

YouTube Ads mentions (0)

We have not tracked any mentions of YouTube Ads yet. Tracking of YouTube Ads recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing YouTube Ads and Google Marketing Platform, you can also consider the following products

Vidyard - Vidyard is a video marketing platform enabling customers to derive information on viewer-behavior for marketing automation systems and CRM.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Pulpix - Pulpix is a video technology that displays interactive bonus content in real-time within your video.

Google Forms - Simple web forms from Google.

Virool - Virool is a programmatic video marketing platform for individuals, small businesses and global brands and their agencies.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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