Small and medium-sized businesses are lost in the complexity of producing videos. And on the other hand, they have an almost vital need to make themselves known, to make their products or services understood. And for that there is no media more effective than video. However, today producing a video is often a confusing and very expensive experience.

In recent years, in ETIs and large groups, video has become the king format for marketing and communication teams because it is the format that is the most engaging (it generates 20x more interaction on Linkedin than 'a classic text post), the most impactful (it increases the rate of conversion of prospects into leads), the most memorable (humans memorize a video message 10x more than a written text). Finally, face-to-face video is the most effective format for conveying emotions and for instantly creating trust and a close relationship with prospects wherever they are in the world. Many companies are unable to get started because they consider video content to be complex, time-consuming, and expensive to produce.

To respond to this problem, hundreds of companies around the world have been created in recent years with the promise of making video accessible (which must be translated as easy, and cheap to produce).

Yopox is different.