Software Alternatives, Accelerators & Startups

Xero VS Supermetrics

Compare Xero VS Supermetrics and see what are their differences

Xero logo Xero

Xero is online accounting for your small business.

Supermetrics logo Supermetrics

Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.
  • Xero Landing page
    Landing page //
    2023-10-19
  • Supermetrics Landing page
    Landing page //
    2023-03-16

Xero

Website
xero.com
$ Details
paid Free Trial $9.0 / Monthly (Send 5 invoices and quotes / Enter 5 bills)
Release Date
-

Supermetrics

$ Details
-
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
100 - 249

Xero videos

Xero vs QuickBooks Online 2019

More videos:

  • Review - Xero Accounting Software Review
  • Review - 3 Minute Overview of Xero Accounting Software

Supermetrics videos

Reviewing Stitch vs Supermetrics for BigQuery

More videos:

  • Review - Supermetrics Review - What You Need To Know Before You Buy Supermetrics
  • Review - Supermetrics CEO Mikael Thuneberg: $12m in ARR, 150% YoY Growth. THIS is how you build a company!

Category Popularity

0-100% (relative to Xero and Supermetrics)
Accounting
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Bookkeeping
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

Share your experience with using Xero and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Xero and Supermetrics

Xero Reviews

Top 9 NetSuite Alternative Software for Professional Services
Xero offers an accessible, intuitive user experience suitable for smaller companies. However, certain reviewers have noted that the pricing points can be high for the tool’s value. As Xero doesn’t provide end-to-end project management support, investing in a unified platform with Xero integration is something you can consider.
Source: productive.io
5 Best Alternatives to QuickBooks Accounting Software
Easy-to-use dashboard: Both QuickBooks Online and Xero have intuitive dashboards that present all relevant data, including cash flow from all banks. While QuickBooks takes a more sophisticated approach to this, Xero’s style is more streamlined.
The 8 Best QuickBooks Alternatives for Small Businesses
While both QuickBooks and Xero allow for app integration, Xero goes above and beyond with more than 700 app integrations, extending the basic functionality of the application considerably. Apps are available in numerous categories including CRM, e-commerce, time tracking, practice management, payroll, and point of sale.
Source: www.fool.com
7 Best QuickBooks Alternatives for Small Businesses
Xero has three pricing tiers and all of them support unlimited users. If you’re a super small business, the Early plan at $12/month may work for you — just keep in mind you can only enter up to five bills and 20 invoices. However, most small businesses quickly outgrow this package and move up to the $34/month Growing plan. More complex businesses that deal with multiple...
Source: www.fundera.com
20 best accounting software tools
Xero is a free cloud-based online accounting software aimed at small and midsize businesses – it offers an easy way to handle your transactions and run your business.
Source: clockify.me

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than Xero. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Xero mentions (1)

  • I would like some input on accounting software
    Thanks, will you be able to sign me up on South African packages as well? The naming scheme and pricing is different for xero.com/us and xero.com/za. Source: over 2 years ago

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: 12 months ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 1 year ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 1 year ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 3 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 3 years ago
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What are some alternatives?

When comparing Xero and Supermetrics, you can also consider the following products

FreshBooks - The ideal accounting software for small business owners.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

QuickBooks Online - QuickBooks Online is a Cloud Accounting for small business that can be used on iPad, mobile phone or computer to do invoicing, billing, run reports, or even pay employees online.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

QuickBooks - Business runs better with QuickBooks, the #1 accounting solution for small business.

Databox - Databox is Business Analytics platform that helps companies deliver insights and analytics anytime and anywhere.