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WordStream VS Majestic

Compare WordStream VS Majestic and see what are their differences

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WordStream logo WordStream

WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

Majestic logo Majestic

Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
  • WordStream Landing page
    Landing page //
    2023-07-24
  • Majestic Landing page
    Landing page //
    2021-10-09

WordStream features and specs

  • User-Friendly Interface
    WordStream offers an intuitive, easy-to-navigate interface that simplifies the process of managing digital advertising campaigns for users of all experience levels.
  • Comprehensive PPC Management
    WordStream provides a robust set of tools for managing Pay-Per-Click (PPC) campaigns across multiple platforms including Google Ads, Bing Ads, and Facebook Ads.
  • Actionable Insights and Recommendations
    The platform delivers actionable recommendations and insights to help improve the performance and efficiency of your advertising campaigns.
  • Automated Features
    Automated features like the 20-Minute Work Week help optimize ad campaigns by suggesting targeted improvements in a short time frame.
  • Reporting Tools
    WordStream offers extensive reporting tools that provide detailed analytics, enabling marketers to track and measure their campaign performance effectively.

Possible disadvantages of WordStream

  • Cost
    While WordStream provides valuable tools, it can be costly, especially for small businesses or individual marketers with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there can still be a learning curve for users who are new to digital advertising or unfamiliar with specific features.
  • Limited SEO Tools
    WordStream focuses primarily on PPC and lacks comprehensive SEO tools, which may require users to rely on additional platforms for complete digital marketing strategies.
  • Customer Support
    Some users have reported issues with response times and the quality of customer support, which can be a drawback when immediate help is needed.
  • Complexity for Advanced Users
    Advanced users or agencies might find some features too basic or lacking in customization options for more complex campaign management needs.

Majestic features and specs

  • Backlink Analysis
    Majestic offers extensive backlink analysis, allowing users to understand the quality and quantity of backlinks pointing to a website. This helps in crafting effective link-building strategies.
  • Trust and Citation Flow Metrics
    Majestic provides its own proprietary metrics, Trust Flow and Citation Flow, which help in assessing the trustworthiness and influence of websites based on their backlink profiles.
  • Historical Data
    The tool offers historical data, enabling users to track the progress and changes in a website’s backlink profile over time. This is useful for understanding long-term trends and impacts of SEO strategies.
  • Large Database
    Majestic boasts one of the largest backlink databases, ensuring comprehensive coverage and accurate analysis of website link profiles.
  • User-Friendly Interface
    The platform is designed to be user-friendly, making it easier for both beginners and experienced SEO professionals to navigate and utilize the tool effectively.

Possible disadvantages of Majestic

  • Limited On-Page SEO Features
    Majestic primarily focuses on backlink analysis and lacks comprehensive on-page SEO tools, which might require users to seek additional tools for a holistic SEO strategy.
  • No Keyword Research
    The platform is not equipped with keyword research features, limiting its utility for those who need to perform keyword analysis as part of their SEO efforts.
  • Cost
    The pricing of Majestic can be relatively high, especially for small businesses or individual users, potentially making it less accessible to a broader audience.
  • Steep Learning Curve
    While the interface is user-friendly, the depth of data and the range of features can be overwhelming for beginners, requiring a learning curve to fully leverage the tool’s capabilities.
  • Data Freshness
    Some users have reported that the data can occasionally be slightly outdated, which may impact the effectiveness of timely SEO decisions.

Analysis of WordStream

Overall verdict

  • WordStream is generally considered a good tool for those looking to enhance their digital advertising efforts. It offers practical features that can significantly improve campaign performance and efficiency. However, its effectiveness can vary depending on specific marketing needs and the scale at which it is used.

Why this product is good

  • WordStream is a popular tool for managing online advertising efforts, particularly for small to medium-sized businesses. It offers features such as keyword research, performance tracking, and ad optimization, helping businesses improve their digital marketing campaigns. The platform's user-friendly interface and educational resources make it accessible for users with varying levels of expertise in online advertising.

Recommended for

    WordStream is well-suited for small to medium-sized businesses, marketing agencies, and individuals who manage digital advertising campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads. It's particularly beneficial for those who require guidance and optimization support in managing their PPC campaigns efficiently.

Analysis of Majestic

Overall verdict

  • Majestic is generally considered a good tool for those who heavily rely on backlink analysis. It offers unique insights with its proprietary metrics and has been a staple in the SEO toolkit for many professionals. However, like any tool, its usefulness depends on your specific needs and it may be best when used alongside other SEO platforms for a comprehensive analysis.

Why this product is good

  • Majestic, a well-known name in the SEO industry, provides comprehensive backlink analysis tools that are useful for digital marketers, SEO professionals, and website owners. Its strengths lie in its vast backlink database, allowing users to analyze link profiles, discover link-building opportunities, and examine competitors. The platform offers metrics like Trust Flow and Citation Flow, which help in assessing the quality of backlinks.

Recommended for

  • SEO Professionals
  • Digital Marketers
  • Website Owners
  • Agencies focused on link-building
  • Competitor analysis enthusiasts

WordStream videos

+ Add

WordStream Advisor 20-Minute Product Tour

More videos:

  • Review - Wordstream vs Google Opportunities Beta

Majestic videos

+ Add

Majestic Princess Review- Full Walkthrough - Cruise Ship Tour - Princess Cruises

More videos:

  • Review - [Review] Mystic Majestic Wetsuit
  • Review - Practical Motorhome reviews the Marquis Majestic 125

Category Popularity

0-100% (relative to WordStream and Majestic)

WordStream

Majestic

Advertising
100 100%
Advertising
0% 0
SEO
18 18%
SEO
82% 82
Ad Networks
100 100%
Ad Networks
0% 0
SEO Tools
18 18%
SEO Tools
82% 82

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WordStream and Majestic

WordStream Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
Source: blog.linkody.com
15 Marketing Softwares That Can Boost Your Business
WordStream aims to optimize search engine marketing and helps marketers get better results out of their SEO and PPC campaigns. It lets marketers effectively manage and create paid as well as organic campaigns. In 2012, the company raised $6 million, bringing its total funding to $16 million.
Source: www.forbes.com

Majestic Reviews

The 16 Best Moz Alternatives for Every Budget 
Majestic is mainly for checking backlinks, but it also does some keyword stuff and competitor analysis. It’s not as good as Moz Pro for tasks like on-page SEO, competitor research, and technical website analysis.
Source: trafficthinktank.com
10 SE Ranking Alternatives in 2025 [Free and Paid]
Majestic specializes in backlink analysis, providing unique metrics like Trust Flow and Citation Flow that help users evaluate the quality of their link profiles. This focus makes it an excellent alternative to SE Ranking for users who prioritize link-building.
Source: www.madx.digital
10 Moz Pro Alternatives in 2025 [Free and Paid]
Majestic is ideal for users needing detailed backlink analysis, offering deep insights into link quality and influence. It’s particularly useful for those who focus heavily on link-building as part of their SEO strategy.
Source: www.madx.digital
Top 6 Moz Competitors In 2024: A Detailed Review
Majestic specializes in backlink analysis. It offers detailed insights into the link-building landscape. It features a vast index of backlinks, a site explorer, a keyword checker, and a ‘Trust Flow’ metric to assess the quality of backlinks.
Source: www.flyingvgroup.com
Comparing the Best Moz Alternatives for 2023
Industry Leading API: With the Majestic API, agencies, specialists, and consultancies can create customized apps that save time. Their vast collection of datasets can be easily accessed through the connector library and comprehensive documentation, allowing you to start working within minutes.
Source: www.scalenut.com

Social recommendations and mentions

Based on our record, Majestic should be more popular than WordStream. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WordStream mentions (4)

  • A tool for finding and/or validating ideas ?
    These days I think it's gonna be tools like wordstream.com (they have a niche finder tool), and ahrefs.com or semrush.com. Source: over 2 years ago
  • Can I run a campaign for one day and get results?
    For the CPC part, here is what I have found on wordstream.com. Source: almost 3 years ago
  • How to do Affiliate Marketing Without a Website?
    When you begin to take a stroll through various affiliate websites, you will notice the innumerable dedicated landing pages, it kind of makes you wonder why affiliate marketers spend so much time to customize their landing page this much,. Source: about 3 years ago
  • Beginner Help
    A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up... Source: about 4 years ago

Majestic mentions (11)

  • What are some benefits of using a backlink checker like Ahrefs or Majestic SEO?
    When it comes to using a backlink checker like Ahrefs or Majestic SEO, here are some benefits that might interest you:. Source: over 1 year ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Majestic: A backlink analysis tool that offers data on backlink profiles, anchor text, referring domains, and competitor analysis. It helps with link building strategies and monitoring backlink quality. Source: almost 2 years ago
  • ahrefs, SEMRush, or something else?
    Majestic - Majestic maps and categorizes the web to provide valuable SEO information. Source: almost 2 years ago
  • Is there a way to see your backlinks?
    Majestic SEO can find your back links and competitor, actually like it a lot compared to semrush for backlink analysis https://majestic.com. Source: about 2 years ago
  • Free alternatives to paid ahrefs services
    There are some like majestic.com that offers both a free and paid service. Source: about 2 years ago
View more

What are some alternatives?

When comparing WordStream and Majestic, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

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