Software Alternatives, Accelerators & Startups

Windsor.ai VS Latana

Compare Windsor.ai VS Latana and see what are their differences

Windsor.ai logo Windsor.ai

Boost your marketing ROI with Windsor.ai Multi-touch Attribution Modelling Software.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Windsor.ai Landing page
    Landing page //
    2023-05-23

Windsor.ai is a Marketing Attribution Software, which works on advanced multi-channel machine learning algorithm to discover the real value of your marketing channels. Stop wasting your money or marketing & ad spend and tiring yourself in understanding data which doesn’t make sense. Singup for a Free Demo to see how Windsor can help save marketing budget, simplifies analysis and reporting and improve marketing performance.

  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Windsor.ai

Website
windsor.ai
$ Details
paid Free Trial $19.0 / Monthly (Unlimited reports/ Unlimited users)
Platforms
Browser Firefox Cloud REST API Safari
Release Date
-

Latana

Website
latana.com
$ Details
-
Platforms
-
Release Date
2019 January

Windsor.ai features and specs

  • Data integration
  • Data automation

Latana features and specs

  • Comprehensive Brand Tracking
    Latana offers detailed brand tracking, allowing businesses to monitor brand awareness, perception, and market performance over time. This data can be crucial for making informed marketing and strategic decisions.
  • Data-Driven Insights
    The platform provides actionable insights derived from large datasets and advanced analytics, helping companies understand their audience better and tailor their marketing efforts more effectively.
  • User-Friendly Interface
    Latana's interface is designed to be intuitive and easy to navigate, even for users who may not be as familiar with data analytics tools.
  • Customizable Reports
    Users can customize reports to focus on the metrics that matter most to them, making it easier to track relevant KPIs and share findings with stakeholders.

Possible disadvantages of Latana

  • Cost
    Latana's comprehensive services can be expensive, which may be prohibitive for small businesses or startups with limited budgets.
  • Learning Curve
    Although the interface is user-friendly, the depth of data and analytics could present a learning curve for users who are not experienced with brand tracking tools.
  • Data Lag
    There may be a lag in data updates, meaning that real-time monitoring is not always possible. Users might have to wait to see the latest trends and metrics.
  • Limited Integration
    Integration with other marketing tools and platforms might be limited, which can create challenges for businesses looking to consolidate their data from multiple sources.

Analysis of Latana

Overall verdict

  • Latana is generally considered a good platform for brand tracking and analysis, particularly praised for its in-depth analytics and user-friendly interface. It is highly beneficial for businesses that need to understand brand performance and audience engagement at a granular level.

Why this product is good

  • Latana is a robust brand tracking platform designed to help businesses gain insights into brand performance. It leverages advanced data science techniques, including machine learning and big data, to provide accurate and actionable insights into brand perception and audience segmentation. This makes it particularly useful for businesses looking to make informed marketing decisions and improve brand strategy.

Recommended for

  • Marketing teams aiming to refine brand strategy.
  • Businesses looking to better understand brand perception.
  • Organizations interested in comprehensive audience segmentation.
  • Companies seeking detailed and actionable brand insights.

Windsor.ai videos

Windsor.ai - introduction

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Windsor.ai and Latana)
Data Dashboard
39 39%
61% 61
Business & Commerce
40 40%
60% 60
Office & Productivity
41 41%
59% 59
Data Integration
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Windsor.ai and Latana

Windsor.ai Reviews

  1. Djordje Medakovic
    · senior advisor at Positive doo ·
    Software that is actually easy to use

    I really enjoy using this software because it has a great attribution model, good customer journey maps, and even has a CRM integration, which is rare for this kind of software. In my Company, we are using it mostly to find insights on different steps of Customer journey and learning how to improve some of the online marketing actions. We have already accomplished some increase in our ROAS.

    🏁 Competitors: Supermetrics, Funnel CRM, HubSpot
    👍 Pros:    Customer support|Easy to use|Advanced features|Easy integration
    👎 Cons:    Nothing, so far

Best Affordable Alternatives to Supermetrics
The prices in Windsor are consistently low and competitive. It features an open application programming interface (API) and provides access to abundant data sources. Every package includes the capacity for multi-touch attribution and ad optimization. Reporting dates are what Windsor.ai charges for. For an extra $499 a month, you can upgrade to the Enterprise subscription and...
Source: adsbot.co
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Below you’ll find 5 Supermetrics alternatives. Some of them provide more flexibility with data (Stitch), make data more actionable (Windsor.ai, Rockerbox), or provide alternative pricing and integrations (Funnel.io, Improvado).
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
Windsor.ai provides more than ETL and data hosting. It offers attribution modelling functionality. This means that you can give credit to each touch-point in the conversion journey. Other tools look only at the last touch-point.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Below you’ll find 5 Supermetrics alternatives. Some of them provide more flexibility with data (Stitch), make data more actionable (Windsor.ai, Rockerbox), or provide alternative pricing and integrations (Funnel.io, Improvado).
Source: www.windsor.ai
Supermetrics vs. Funnel.io vs. Windsor.ai vs. Fivetran vs. Improvado
Only you know your priorities for your data-pipeline needs. We can only provide different aspects to consider as you determine the best fit for your needs. In case you have a complex buyer journey and need to match the CRM data together with the analytics data, Funnel.io and Improvado are probably not the best choices. In case you would like to get started without talking to...
Source: www.windsor.ai

Latana Reviews

We have no reviews of Latana yet.
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Social recommendations and mentions

Based on our record, Windsor.ai seems to be a lot more popular than Latana. While we know about 28 links to Windsor.ai, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Windsor.ai mentions (28)

  • Is Windsor.ai safe as an App Exchange item? It asks for Read Permission on our "List and Subscribers".
    CEO of windsor.ai here. Everything we do is GDPR compliant and atm we are going the SOC2 type 2 certification so we should be quite safe. Source: about 2 years ago
  • LinkedIN ads (and other social media data) to Power BI
    Without third-party apps I really haven't found anything. I know you don't want third-party tools but in my case I use windsor.ai and I can easily connect my social media data without any problem and import it to PBI. Maybe you can try it and see if it works for you. Source: about 2 years ago
  • Hubspot to Excel - a journey of data sources
    Try with a third-party tool. I use one named windsor.ai and it has been working great for me so far. You can create a free account and test one connector for free, so there you can connect your Hubspot data and select Excel as the destination. Also, for you that don't want to spend money this option can fill your need because you only have one connector and will not have to pay any money. Maybe you can test it and... Source: about 2 years ago
  • Tableau help
    Just in case you have many datasources (maybe that can be your case in the future) I would suggest you to use a third-party tool to integrate your data from many sources, such as Google Ads, Facebook Ads, Linkedin Ads, GA4, etc. Also, knowing the fact that you don't have much experience with Tableau, using a third-party tool would help you to make the process of connecting the data much easier. There are many... Source: about 2 years ago
  • Need some advice in troubleshooting Looker issue - missing GA4 data from before the first of this month
    You can try using a third-party tool to connect your GA4 data to Looker and see if that way the data appears or works as it should. In my case I use one tool named windsor.ai that let's me connect my GA4 data. You can create a free account and test the GA4 connector for free, then select the fields you want and finally choose Looker as a destination. Also, another option is to use Power BI as the destination but... Source: about 2 years ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 4 years ago

What are some alternatives?

When comparing Windsor.ai and Latana, you can also consider the following products

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

DataFlowed - DataFlowed Automatically Syncs Your Shopify and Marketing Data to Google Sheets.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

GreyMetrics - Marketing Reports & Dashboards Software for Digital Agencies

Coupler.io - Try Coupler.io to turn complex data into insightful reports. Bring your marketing, sales, and finance data to your sheets and dashboards with no-code.