The process of preparing an email address for general use or email outreach is commonly referred to as “Warming Up” an inbox, where you take a number of steps to ensure that an email address does not become deactivated, blacklisted, or automatically marked as spam when it begins to send outgoing messages to other recipients.

Warming Up an email inbox essentially is recreating the way a typical person will use an email address. Just by using your email address normally, you are ‘warming up’ your inbox by sending outgoing mail to other existing users. When you are reading your emails, starring/favoriting certain messages, and engaging in email threads with multiple other email addresses, you are building up your domain reputation in a way that shows that your account is being controlled by a real human being and is not being used to send out unsolicited emails that are trying to mislead/scam/defraud any other real people using their email inbox.

Open Loyalty is loyalty software for developing dedicated loyalty applications, prepared for large-scale projects, proven by partners. It is a technological stack for all kinds of loyalty applications. Created by developers for developers.

With Open Loyalty you can build applications like: loyalty modules for eCommerce, full loyalty programs for off-line and on-line, motivational programs for sales department or customer care programs with mobile app. The variety applications depends on your imagination.

As a customer you will get new additional loyalty and gamification features in eCommerce which we call the eCommerce Cockpit. Customers can also access loyalty programs through the web service on a subdomain where they can interact with the whole loyalty program - we call this web service Client Cockpit. Everything is fully customizable in design.

On the other hand administrators can manage and monitor every piece of the loyalty program with a dashboard which we call Admin Cockpit. Merchants in off-line stores can use POS Cockpit - a mobile friendly web application thanks to which they can register customers and match customer with transactions.