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WalkMe VS Google Marketing Platform

Compare WalkMe VS Google Marketing Platform and see what are their differences

Usetiful
Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

WalkMe logo WalkMe

WalkMe is a game-changing platform that instantly simplifies the online user experience.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • WalkMe Landing page
    Landing page //
    2022-09-26
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

WalkMe videos

+ Add

WalkMe.com Introduction Video - Add A Walkthrough Step By Step Guide To Your Site

More videos:

  • Demo - WalkMe demo
  • Demo - WalkMe for salesforce Editor Demo

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to WalkMe and Google Marketing Platform)

WalkMe

Google Marketing Platform

User Onboarding And Engagement
100 100%
User Onboarding And Engagement
0% 0
Surveys
0 0%
Surveys
100% 100
User Engagement
100 100%
User Engagement
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using WalkMe and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare WalkMe and Google Marketing Platform

WalkMe Reviews

8 Best Usetiful Alternatives and Competitors That Are More Professional
WalkMe doesn’t have public pricing, but most of its users agree on pricing plans that vastly change in the 5-figure range. The average pricing for the small teams seems to be around $10,000/year, but since WalkMe is an enterprise solution that specializes as a DAP for large organizations, you might have to multiply the alleged numbers.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Having provided a high-level overview of WalkMe and its potential benefits, we should also put the spotlight on a few areas where WalkMe might not hit a perfect ten. After all, having the full picture will help you feel more confident about whether it's the right fit for you or if it's time to size up the other contenders in the ring. Let's dig deeper and see what other...
Source: helpjuice.com
10 Best Hotjar Alternatives You Should Use
“WalkMe” has long been a highly rated web analytics platform. What makes it a great substitute for Hotjar is the ability to offer a comprehensive solution. So, whether you want to have better insights or the advanced tools to keep an eye on every activity performed by a visitor, it can live up to your expectations with aplomb.
Source: beebom.com
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
WalkMe is an on-premise solution, so you have to install it before using it. This can become a little bit messy, since installing WalkMe inside your system requires a lot of technical knowledge. You need to put a lot of effort just to get started with WalkMe.
Source: userpilot.com
Appcues Alternatives and Competitors
WalkMe is pricey (allegedly their pricing packages can range from $9-50k) and requires a lot of technical knowledge especially for the installation of the product since it’s an on-premise solution. But they became a pioneer in product walkthroughs, offering great walkthroughs (rules-based, etc), and have in-depth analytics and trusted among large enterprises.
Source: blog.userguiding.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WalkMe mentions (0)

We have not tracked any mentions of WalkMe yet. Tracking of WalkMe recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing WalkMe and Google Marketing Platform, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

UserGuiding - User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.

Google Forms - Simple web forms from Google.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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