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VWO VS Supabase

Compare VWO VS Supabase and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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VWO logo VWO

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Supabase logo Supabase

An open source Firebase alternative
  • VWO Landing page
    Landing page //
    2023-10-18
  • Supabase Landing page
    Landing page //
    2023-05-27

VWO features and specs

  • Comprehensive A/B Testing
    VWO offers robust A/B testing capabilities, allowing users to create, run, and analyze experiments to optimize website performance effectively.
  • Heatmaps and Session Recordings
    The platform provides visual tools like heatmaps and session recordings to help understand user behavior and identify areas for improvement on web pages.
  • User-Friendly Interface
    VWO has an intuitive and user-friendly interface that makes it easier for marketers and product teams to set up and manage testing campaigns without needing extensive technical knowledge.
  • Personalization Features
    VWO offers advanced personalization features that allow you to deliver tailored content to different segments of your audience, improving engagement and conversion rates.
  • Comprehensive Reporting
    The platform provides detailed reports and analytics, making it easier to interpret experiment results and make data-driven decisions.
  • Integrations
    VWO integrates with a variety of other tools and platforms, such as Google Analytics, enabling seamless data sharing and enhanced performance insights.

Possible disadvantages of VWO

  • Pricing
    VWO can be relatively expensive, especially for small businesses or startups, which might be a significant barrier to entry.
  • Complex Features
    For newcomers or less technically savvy users, some of VWO's advanced features can be overwhelming and may require a learning curve.
  • Limited Free Plan
    VWO offers limited features in its free plan, which might not be sufficient for users who need more advanced testing capabilities and analytics.
  • Occasional Performance Issues
    Some users have reported occasional performance issues, such as slow loading times, which can impact the user experience and the reliability of test results.
  • Data Privacy Concerns
    Handling user data can raise privacy concerns, especially with stringent data protection regulations like GDPR. Ensuring compliance can be demanding.

Supabase features and specs

  • Real-time capabilities
    Supabase offers real-time database features that allow you to subscribe to database changes and sync data with your frontend seamlessly.
  • PostgreSQL foundation
    Supabase is built on PostgreSQL, a robust, mature, and highly extensible SQL database, providing strong data integrity and reliability.
  • Open-source
    Supabase is open-source, which means you can inspect, modify, and contribute to the source code. This fosters community engagement and transparency.
  • Ease of use
    Supabase provides an intuitive dashboard and auto-generated APIs, making it easy for developers to manage databases without extensive backend knowledge.
  • Authentication and Authorization
    Supabase includes pre-built authentication and authorization modules, supporting various sign-in methods like email, OAuth, and more, simplifying user management.
  • Scalability
    Supabase is designed to scale with your application, offering plans that can handle from small to large-scale traffic and data operations.

Possible disadvantages of Supabase

  • New and evolving
    As a relatively new platform, Supabase is still evolving, which means it might lack some features found in more mature solutions and could have occasional bugs or stability issues.
  • Limited integration
    Currently, Supabase has fewer third-party integrations compared to other established backend-as-a-service (BaaS) providers, which might limit its utility in diverse tech stacks.
  • Learning curve
    Despite its user-friendly interface, there could be a learning curve for those unfamiliar with PostgreSQL or real-time database concepts.
  • Pricing for advanced features
    While Supabase offers a free tier, advanced features, and higher usage plans come with a cost. This might be limiting for startups or hobby projects with tight budgets.
  • Limited geographic presence
    Supabase's infrastructure might have limited geographic data centers compared to larger cloud providers, potentially affecting latency and performance for users in certain regions.

Analysis of VWO

Overall verdict

  • Overall, VWO is a solid choice for businesses of all sizes looking to optimize their website performance and improve conversion rates. It offers a balance of ease-of-use and advanced features that can cater to both beginners and experienced professionals in digital marketing.

Why this product is good

  • VWO (Visual Website Optimizer) is considered a good tool due to its comprehensive suite of features designed for A/B testing, split URL testing, multivariate testing, and other conversion optimization tactics. It provides a user-friendly interface that allows marketers and developers to create tests without requiring deep technical expertise. Additionally, VWO offers detailed analytics and insights that help businesses understand user behavior and improve website performance. Its ability to integrate with other tools and platforms further enhances its utility for enhancing user experience and conversion rates.

Recommended for

    VWO is especially recommended for digital marketers, product managers, UX/UI designers, and e-commerce businesses who are looking to conduct sophisticated A/B tests and collect actionable insights to enhance their website’s user experience and maximize conversions. Additionally, it is suitable for those who need a robust testing platform that offers scalability and flexibility to adapt to different business needs.

Analysis of Supabase

Overall verdict

  • Supabase is a strong choice for developers looking for an affordable, open-source solution to manage their application's back-end with real-time data and user authentication.

Why this product is good

  • Supabase is an open-source alternative to Firebase, providing a robust back-end platform for web and mobile applications.
  • It offers real-time capabilities, authentication, and auto-generated APIs with PostgreSQL, making it versatile and efficient.
  • The platform is developer-friendly with excellent documentation and an active community.
  • Being open-source allows for greater flexibility and control over your projects.

Recommended for

  • Developers seeking an open-source alternative to Firebase.
  • Teams that require real-time data synchronization.
  • Projects needing a scalable and easy-to-use back-end solution.
  • Individuals or teams working with PostgreSQL.

VWO videos

+ Add

Visual Website Optimizer (VWO): How to A/B Test HTML Landing Pages

More videos:

  • Demo - VWO Demo
  • Tutorial - how to track your conversions using VWO (Visual Website Optimizer)

Supabase videos

+ Add

Basic demo

More videos:

  • Review - Supabase in 100 Seconds by Fireship

Category Popularity

0-100% (relative to VWO and Supabase)

VWO

Supabase

Web Analytics
100 100%
Web Analytics
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
A/B Testing
100 100%
A/B Testing
0% 0
Realtime Backend / API
0 0%
Realtime Backend / API
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare VWO and Supabase

VWO Reviews

11 Hotjar alternatives and competitors in 2024
The verdict: If you’re looking for a tool that does more than just make heatmaps and record sessions, then VWO is the better of the two. With its A/B testing and URL tests, VWO is better primed for bulking up those conversion rates. However, Hotjar, or many of our other options, could be a more affordable option.
Source: maze.co
12 Hotjar alternatives for website and mobile app analytics
VWO is a well-rounded conversion rate optimization (CRO) platform. As such, it’s mainly used to improve conversions and user experience metrics through A/B, multivariate, and split URL testing. Beyond that, VWO also has features for testing products, sending push notifications, and more.
Source: www.smartlook.com
10 Best Hotjar Alternatives & Competitors in 2023
Since VWO offers many packages, it comes with different prices and, unfortunately, users can’t find out about pricing until check-out. Below, You can see ‘VWO insights’ packages.
Source: www.socialpros.co
Top 10 CRO Tools to Boost Conversions for Free in 2023
VWO testing platform, equipped with A/B testing and a visual editor tool, is one of the conversion rate optimization tools you can use for your website. Using its real-time A/B testing, you can watch how your visitors will behave when they face the potential changes you made. It promises to show which changes on your website are more likely to lead to increased conversions.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
VWO Testing by Wingify is a highly recommended optimization platform considering all aspects of A/B testing. Customer support has always been a crucial reason behind the success of SaaS businesses and Wingify is good at it. In recent times, they have fully grown to a solid framework with comprehensive testing and optimization solutions.
Source: www.einsstark.tech

Supabase Reviews

10 Top Firebase Alternatives to Ignite Your Development in 2024
Supabase makes it incredibly easy to migrate from Firebase. Its data structure and APIs are designed to feel familiar, so you can switch without a major learning curve. Plus, the open-source nature means you have complete control over your code and data.
Source: genezio.com
Top 7 Firebase Alternatives for App Development in 2024
Community Support and Longevity: Investigate the size and activity of the platform's community. A larger, more active community can provide better support and resources. Platforms like Parse and Supabase have strong community support.
Source: signoz.io
5 Best Vercel Alternatives for Next.js & App Router
Supabase distinguishes itself through its focus on data and community-driven development. Self-hosting capabilities allow you to deploy Supabase's suite of products within your own infrastructure. This maintains data ownership while still leveraging Supabase's tools.
Source: il.ly
Best Serverless Backend Tools of 2023: Pros & Cons, Features & Code Examples
Create an account, a project, and a database. Unlike a NoSQL database like Firebase’s, you need to have a structure ready to be able to manipulate data. But once this step is done―and you’ll have ready-to-use templates to help speed up this part―you can call Supabase like so:
Source: www.rowy.io
2023 Firebase Alternatives: Top 10 Open-Source & Free
Supabase is another trusted platform in our list that calls itself an open-source alternative to Firebase. You can also name it one of the newest cloud service providers similar to Firebase because it launched in 2020. Indeed, with great scalability and documentation support, Supabase could be an ideal option.
Source: digitalcruch.com

Social recommendations and mentions

Based on our record, Supabase seems to be a lot more popular than VWO. While we know about 502 links to Supabase, we've tracked only 4 mentions of VWO. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

VWO mentions (4)

Supabase mentions (502)

  • Fast, Simple and Open Firebase Alternative: TrailBase
    What is the difference between this project and Supabase? Does this project have a different focus than Supabase regarding the features to be implemented? Supabase: https://supabase.com/. - Source: Hacker News / 9 days ago
  • Why devs are quitting aws and what they’re choosing instead
    Platforms like Railway, Render, Fly.io, Vercel, Supabase, and Cloudflare are leading the charge with a shared philosophy:. - Source: dev.to / 25 days ago
  • I analyzed how Supabase and Laravel launched. Here's what I learned.
    Supabase is an open-source alternative to Firebase. They turned fast shipping into a format: launch weeks — announcing something new every day. They were first and initiated a movement. Picture this: according to launchweek.dev, there were 126 launch weeks run by 94 different companies in 2024. - Source: dev.to / 2 months ago
  • Why You Shouldn’t Invest In Vector Databases?
    In fact, even in the absence of these commercial databases, users can effortlessly install PostgreSQL and leverage its built-in pgvector functionality for vector search. PostgreSQL stands as the benchmark in the realm of open-source databases, offering comprehensive support across various domains of database management. It excels in transaction processing (e.g., CockroachDB), online analytics (e.g., DuckDB),... - Source: dev.to / about 1 month ago
  • How to Host a Scalable Full-Stack App for Free Using Cloudflare Pages, Workers, and Supabase
    Create an account at Supabase and create a new project. You’ll get:. - Source: dev.to / about 1 month ago
View more

What are some alternatives?

When comparing VWO and Supabase, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Next.js - A small framework for server-rendered universal JavaScript apps

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

AppWrite - Appwrite provides web and mobile developers with a set of easy-to-use and integrate REST APIs to manage their core backend needs.

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