UserTesting.com

Website

usertesting.com

Pricing URL

Official UserTesting.com Pricing

$ Details

Free Trial

Platforms

-

Release Date

2007 January

Categories

#Usability #User Experience #Usability Testing #Remote Jobs

Startup details

Country

United States

State

California

City

San Francisco

Founder(s)

Darrell Benatar

Employees

500 - 999

ClickGUARD

Website

clickguard.com

Pricing URL

Official ClickGUARD Pricing

$ Details

paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)

Platforms

Wordpress Slack Web

Release Date

2016 October

Categories

#Fraud Detection And Prevention #Fraud Prevention #PPC #Digital Marketing #Ads Performance

UserTesting.com features and specs

• Ease of Use
  The platform is user-friendly and easy to navigate, making it simple for users to set up tests and analyze results.
• Quality of Feedback
  Provides high-quality, detailed feedback from real users, which can be instrumental in improving user experience.
• Quick Turnaround Time
  Enables rapid collection of feedback, often providing results within hours, which is ideal for iterative testing and fast-paced development cycles.
• Diverse Participant Pool
  Offers access to a broad and diverse range of participants, ensuring that feedback is representative of different demographics and user types.
• Comprehensive Analytics
  Includes robust analytics tools that help users make sense of the data collected and draw actionable insights.
• Customizable Tests
  Allows for the creation of highly customizable tests to fit specific research needs and objectives.
• Video Feedback
  Participants provide video recordings of their sessions, offering visual and contextual insights into user interactions.

Possible disadvantages of UserTesting.com

• Cost
  The platform can be expensive, making it less accessible for smaller businesses or startups with limited budgets.
• Participant Dropout
  There can be instances of participants dropping out of tests, which may require rescheduling and cause delays.
• Limited Session Duration
  Testing sessions are often limited in duration, which might not be sufficient for more comprehensive or complex tests.
• Dependency on External Participants
  The quality and reliability of the feedback are dependent on the external participant pool, which can sometimes be inconsistent.
• Learning Curve
  While the platform is generally user-friendly, there can still be a learning curve for users unfamiliar with UX research methodologies.

ClickGUARD features and specs

• Proxy VPN detection
  Identify, flag, and create block rules based on proxy VPN network detection.
• GEO location protection
  Detect and block clicks from networks outside your targeted continent or specific countries.
• Time-on-site conditions
  Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
• Click frequency protection
  Identify, flag, block and label fraud based on unique click and account entity clicks.
• Target frequency protection
  Campaign, Adgroup, keyword, domain, and landing page based target rules.
• Conversion based protection
  Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
• Invalid click protection
  Advanced invalid clicks protection that exceeds default one Google Ads is offering.
• Click intensity protection
  Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
• Campaign level protection
  Create and apply rules to specific campaigns within your account.
• Keyword level protection
  Create and apply rules to specific Keyword clicks within your account.
• Threat level classification
  Set rules to identify, flag and block disruptive click patterns.
• Bot detection
  Detect, identify, and block crawler bot traffic based on signature.
• AdGroup level protection
  Create and apply rules to specific AdGroups within your account.
• Device level protection
  Create and apply rules to specific device type clicks within your account.
• IP range level protection
  Create and apply rules to specific IP addresses and IP ranges within your account.
• Forensic reports
  Google Ads click reporting from more than 40 data-points and associated relational details.
• Keyword click reports
  Keyword object analysis reports with relational flags based on unique account rules.
• Device tracking reports
  Individual device ID tracking and post-click behavior analysis reports.
• Scheduled summary reports
  This is an easy way to get the latest stats from your ClickGUARD account.
• IP address and IP range reports
  IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
• Placement source reports
  Google Ads display network analysis with ad placement quality assessment.
• On-demand CSV export
  At any point you are able to grab an on-demand export of data in the CSV format.
• Click quality reports
  Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
• Set search campaign click cap
  Limit the number of Search clicks every user can perform before being blocked.
• Organic traffic monitoring
  See how are organic visitors behaving on your website.
• Ad placements whitelist
  Whitelist placement domains that should never be blocked by ClickGUARD rules.
• Custom duration exclusions
  Set a default or a custom duration for all blocking and excluding actions.
• Set display campaign click cap
  Limit the number of Display clicks every user can perform before being blocked.
• Pausing campaigns
  In extreme conditions of intensive fraud activity system can automatically pause campaigns.
• IP address whitelist
  Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
• Manage audiences of converters
  Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
• Website platform integrations
  Easy installation and integration with most dozens of Web / CMS platform.
• Email and Slack notifications
  Receive the most important notifications directly to your email or Slack in real-time.
• WordPress plugin
  Native WordPress integration for fast and easy direct tracking code deployment.
• Custom flagging
  Flags clicks that trigger custom rules as a result of blocking actions.
• Aliases tags
  Assign aliases to common IPs, placements, devices, and other entities.

Testing out UserTesting.com (LEGIT SIDE HUSTLE?!?)

Click Fraud Protection for Google Ads by ClickGUARD

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