Software Alternatives & Reviews

Userpilot VS Google Marketing Platform

Compare Userpilot VS Google Marketing Platform and see what are their differences

Userpilot logo Userpilot

Product user experience software for product & UX teams

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Userpilot Landing page
    Landing page //
    2023-01-30
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Userpilot videos

Growth Talks #11 - Appcues & Userpilot - Homepage & Pricing Review - user onboarding apps!

More videos:

  • Demo - Userpilot (Batch 26 Digital Demo Day)

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Userpilot and Google Marketing Platform)
User Onboarding And Engagement
Surveys
0 0%
100% 100
Digital Adoption
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

Share your experience with using Userpilot and Google Marketing Platform. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Userpilot and Google Marketing Platform

Userpilot Reviews

15 best user onboarding software you need to try in 2023
It probably scores a little higher than Userpilot in terms of its visual styling and customization options, which are very easy on the eye. Appcues would be a good choice if you’re onboarding a design, ecommerce, or creativity tool. Among its clients are content-creation tool Writer and video collaboration platform Frame.io.
We’ve Tried 5 WalkMe Alternatives (Here’s Our Feedback)
Userpilot’s pricing is based on the number of monthly active users you have. If you’re still indifferent about Userpilot, you can get a 14-day free trial. If you’re a startup with less than a 1000 monthly active users, Userpilot only charges you $79 per month.
Source: userpilot.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Google Marketing Platform might be a bit more popular than Userpilot. We know about 2 links to it since March 2021 and only 2 links to Userpilot. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Userpilot mentions (2)

  • Best tools for user onboarding and in-app feedback gathering - MVP Product Launch
    Have you considered https://userpilot.com/? I haven't used it but my colleague recommends it. Maybe it will be useful. :). Source: 12 months ago
  • How to Write a Killer Content Brief
    That said, some content editors prefer to write the outlines themselves. “The outline is an integral part of the brief in our case,” explains Emilia Korczynska, head of marketing at Userpilot. “We work with more than 10 freelance writers who are a) at different experience levels, and b) not experts in the product field. They’re not as familiar with our product as we are, so we need to control that for quality.... Source: over 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Userpilot and Google Marketing Platform, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

UserGuiding - User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.

Google Forms - Simple web forms from Google.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.