Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.
Based on our record, Brainiac seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
What to read? - Alchemy - Rory Sutherland - The choice factory - Richard Shotton - Contagious - Jonah Berger - Nudge - Richard H. Thaler - I also recommend my platform - https://kickstartsidehustle.com/brainiac/ - because it sums up over 150 cognitive biases, principles, and models along with another 100 frameworks, based on over 160 word-of-mouth/viral marketing case studies (the largest library on this topic). Source: almost 2 years ago
There are many resources like: - The choice factory - Richard Shotton - Alchemy - Rory Sutherland - I also share 140+ other biases on my website and my $0 Newsletter - https://kickstartsidehustle.com/brainiac/. Source: almost 2 years ago
You can join my free newsletter where I share psychology principles in marketing and viral marketing case studies. Source: over 2 years ago
If you're interested, here's my shamelessly promo of my website: https://kickstartsidehustle.com/brainiac/. Source: over 2 years ago
I've started my paid newsletter in June 2020.I offered 12 (now 8) viral marketing case studies per month. Every study was a "Danny DeVito-size, with, viral & growth hack strategies, viral tools, viral psychology, just meat, no fluff". Source: about 3 years ago
UserGuiding - User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.
Zero to Marketing - Short case studies that help you get better at marketing
Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.
Growth.Design Case Studies - Product tips… in a comic book format
Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.
Kickstart Side Hustle Newsletter - Dwarf-size newsletter with viral marketing case studies