Software Alternatives, Accelerators & Startups

UserGuiding VS PostcardMania

Compare UserGuiding VS PostcardMania and see what are their differences

UserGuiding logo UserGuiding

User onboarding made easy, for less. Create product walkthroughs in a couple of clicks, without breaking the bank.
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PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.
  • UserGuiding Landing page
    Landing page //
    2021-12-13

Most users struggle to see the full value of a product within the first 14 days (if ever).

That's why we built UserGuiding, a no-code user onboarding platform that helps increase adoption and reduce churn using interactive walkthroughs. Guide your users and display help articles they can read without ever leaving your app.

The best part? You can do it all without breaking the bank and with zero technical expertise, thanks to our drag-and-drop interface. Try UserGuiding today to get your user onboarding up and running in minutes, literally: https://userguiding.com/

  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

UserGuiding

$ Details
paid Free Trial $129.0 / Monthly (Onboarding Guides & Checklists, Integrations, In-app Surveys)
Platforms
Google Chrome Browser PHP JavaScript Wordpress Magento Shopify Firefox
Release Date
-

UserGuiding features and specs

  • User Onboarding Guides: Yes
  • Hotspots: Yes
  • Onboarding Checklists: Yes
  • Resource Centers: Yes
  • NPS Surveys: Yes
  • User Engagement Analytics: Yes
  • User Identification: Yes
  • Audience Segmentation: Yes
  • No-code: Yes
  • Custom Attributes: Yes
  • Weekly Reporting Emails: Yes
  • Custom CSS: Yes
  • Google Analytics Integration: Yes
  • Hubspot Integration: Yes
  • Slack Integration: Yes
  • Intercom Integration: Yes
  • Mixpanel Integration: Yes
  • Multiple Team Members: Yes
  • Multiple Domains: Yes

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

UserGuiding videos

Customer Stories #1 - Onboarding New Users of SaaS Company

More videos:

  • Tutorial - UserGuiding University #1
  • Demo - 🌟 UserGuiding - Onboard your new users, without any coding! 🌟
  • Review - UserGuiding Review - Create Guided Onboarding Guides With ZERO Code - Great For Course Creators
  • Demo - Connecting the Dots - learn how to apply UserGuiding to a real project

PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

More videos:

  • Review - PostcardMania Reviews - Scam? REAL experience working with them

Category Popularity

0-100% (relative to UserGuiding and PostcardMania)
User Onboarding And Engagement
Business & Commerce
0 0%
100% 100
User Engagement
100 100%
0% 0
Shipping and Tracking
0 0%
100% 100

Questions and Answers

As answered by people managing UserGuiding and PostcardMania.

What makes your product unique?

PostcardMania's answer:

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer:

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer:

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer:

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

User comments

Share your experience with using UserGuiding and PostcardMania. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserGuiding and PostcardMania

UserGuiding Reviews

15 best user onboarding software you need to try in 2023
UserGuiding is a no-code platform where no coding is required to get up and running, and the walkthroughs are interactive, moving at the pace of each user. Hotspots are a popular feature – highlighted portions of the screen with short explanations, which the user can read and digest before moving to the next section.
8 Best Usetiful Alternatives and Competitors That Are More Professional
UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.
Source: userguiding.com
Top alternatives to UserGuiding
Pricing - Userguiding limits their plans by number of Monthly Active Users. While this is a widespread approach in the SaaS industry, it is very restricting and unfair. In many cases, one may want to run tours only on a fraction of the customer base, thus overpaying for the rest of the users who may never interact with content from Userguiding. “The price is a bit high. It...
Appcues Alternatives and Competitors
Miraç is Content Editor of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

PostcardMania Reviews

We have no reviews of PostcardMania yet.
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Social recommendations and mentions

Based on our record, UserGuiding seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserGuiding mentions (2)

  • What tool are you using for walk-thru / onboarding wizard? (Pendo, WalkMe, Appcues, etc)
    I do some work with https://userguiding.com/ and I find them to be a good compromise between features and pricing. It's one of the more affordable user onboarding platforms out there but comes in packed with functionalities, and it looks nice, too. Source: over 2 years ago
  • Similar product launched before us
    Use user guides to onboard customers flawlessly (https://userguiding.com/). Source: about 3 years ago

PostcardMania mentions (0)

We have not tracked any mentions of PostcardMania yet. Tracking of PostcardMania recommendations started around Mar 2021.

What are some alternatives?

When comparing UserGuiding and PostcardMania, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

Ballantine - Ballantine is a platform that offers a Direct mail Service to help you reach the right audience quickly and in an effective way.

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.

Stannp - Stannp helps to create and send postal Direct Mail campaigns: letters or postcards.